Blue

#313dff

Hex, rgb, cmyk and Pantone values for blue, with shades, tints, matching colors and free print quality patterns.

Blue is a mid blue that reads balanced. A mid blue this balanced is a workhorse for corporate identity. Warm oranges and ambers opposite it add energy and grey keeps it professional.

Blue color values

Every conversion for #313dff, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#313dff
RGB49, 61, 255
HSL237, 100%, 60%
HSV237, 81%, 100%
CMYK81%, 76%, 0%, 0%
Lab39.93, 61.11, -95.12
XYZ20.99, 11.21, 95.67
Decimal3227135
Web safe#3333ff
Pantone2728 C
Pantone2728 CHex#313dffRgb49 61 255Cmyk81 76 0 0Lab40 61 -95Darker#0009a1Deep#000ee9Lighter#7f86f8

Shades of blue

Tints of blue

Colors that go with blue

Blue in print

A color this vivid sometimes sits just outside cmyk gamut, so expect a small dip in punch on paper. The cmyk build is 81, 76, 0, 0.

The same color needs a different cmyk build depending on the paper. Here is #313dff on both.

Coated stockgloss or silk, C
81 76 0 0
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
79 74 4 6
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Blue in css

Copy #313dff straight into your stylesheet.

.background { background-color: #313dff; }
.text { color: #313dff; }
.border { border: 2px solid #313dff; }

How blue looks on light and dark

Blue and accessibility

Contrast ratios for #313dff against black and white text, measured to the WCAG standard.

Textwhite text on this color
6.48:1
AA pass · AA large pass · AAA fail
Textblack text on this color
3.24:1
AA fail · AA large pass · AAA fail

Use white text on this color for readable body copy. To test #313dff against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Blue on a business card, sticker and pattern

A quick look at how #313dff sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around blue? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn blue into a seamless pattern

Four patterns built from #313dff and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from blue, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #313dff come from standard color math, shown so you can check them. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.