Deep blue

#313940

Hex, rgb, cmyk and Pantone values for deep blue, with shades, tints, matching colors and free print quality patterns.

Deep blue is a deep blue that reads rich. Deep blues like this anchor serious, established brands. It pairs with warm neutrals for balance, or with a brighter accent for contrast.

Deep blue color values

Every conversion for #313940, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#313940
RGB49, 57, 64
HSL208, 13%, 22%
HSV208, 23%, 25%
CMYK23%, 11%, 0%, 75%
Lab23.5, -1.5, -5.46
XYZ3.66, 3.95, 5.42
Decimal3225920
Web safe#333333
Pantone433 C
Pantone433 CHex#313940Rgb49 57 64Cmyk23 11 0 75Lab24 -2 -5Darker#1b1f23Deep#2c333aLighter#515d67

Shades of deep blue

Tints of deep blue

Colors that go with deep blue

Deep blue in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 23, 11, 0, 75.

The same color needs a different cmyk build depending on the paper. Here is #313940 on both.

Coated stockgloss or silk, C
23 11 0 75
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
25 14 4 81
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Deep blue in css

Copy #313940 straight into your stylesheet.

.background { background-color: #313940; }
.text { color: #313940; }
.border { border: 2px solid #313940; }

How deep blue looks on light and dark

Deep blue and accessibility

Contrast ratios for #313940 against black and white text, measured to the WCAG standard.

Textwhite text on this color
11.73:1
AA pass · AA large pass · AAA pass
Textblack text on this color
1.79:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #313940 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Deep blue on a business card, sticker and pattern

A quick look at how #313940 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around deep blue? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn deep blue into a seamless pattern

Four patterns built from #313940 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from deep blue, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #313940 is computed, not guessed. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.