Blue

#2a40ff

Hex, rgb, cmyk and Pantone values for blue, with shades, tints, matching colors and free print quality patterns.

This is Blue, a vivid blue at 234 degrees. A mid blue this balanced is a workhorse for corporate identity. Warm oranges and ambers opposite it add energy and grey keeps it professional.

Blue color values

Every conversion for #2a40ff, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#2a40ff
RGB42, 64, 255
HSL234, 100%, 58%
HSV234, 84%, 100%
CMYK84%, 75%, 0%, 0%
Lab40.21, 59.2, -94.67
XYZ20.84, 11.38, 95.71
Decimal2769151
Web safe#3333ff
Pantone2728 C
Pantone2728 CHex#2a40ffRgb42 64 255Cmyk84 75 0 0Lab40 59 -95Darker#00109aDeep#0017e2Lighter#7886f8

Shades of blue

Tints of blue

Colors that go with blue

Blue in print

A color this vivid sometimes sits just outside cmyk gamut, so expect a small dip in punch on paper. The cmyk build is 84, 75, 0, 0.

The same color needs a different cmyk build depending on the paper. Here is #2a40ff on both.

Coated stockgloss or silk, C
84 75 0 0
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
81 73 4 6
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Blue in css

Copy #2a40ff straight into your stylesheet.

.background { background-color: #2a40ff; }
.text { color: #2a40ff; }
.border { border: 2px solid #2a40ff; }

How blue looks on light and dark

Blue and accessibility

Contrast ratios for #2a40ff against black and white text, measured to the WCAG standard.

Textwhite text on this color
6.41:1
AA pass · AA large pass · AAA fail
Textblack text on this color
3.28:1
AA fail · AA large pass · AAA fail

Use white text on this color for readable body copy. To test #2a40ff against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Blue on a business card, sticker and pattern

A quick look at how #2a40ff sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around blue? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn blue into a seamless pattern

Four patterns built from #2a40ff and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from blue, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #2a40ff are worked out. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.