Medium blue

#291fbe

Hex, rgb, cmyk and Pantone values for medium blue, with shades, tints, matching colors and free print quality patterns.

Medium blue is a deep blue that reads weighty. Deep blues like this anchor serious, established brands. Warm oranges and ambers opposite it add energy and grey keeps it professional.

Medium blue color values

Every conversion for #291fbe, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#291fbe

RGB41, 31, 190

HSL244, 72%, 43%

HSV244, 84%, 75%

CMYK78%, 84%, 0%, 25%

Lab27.21, 55.16, -78.92

XYZ10.7, 5.17, 49.15

Decimal2695102

Web safe#3333cc

Pantone2736 C

Shades of medium blue

#251cae #221a9d #1e178d #1b147d #17126c #140f5c #100c4b #0d0a3b #09072b #06041a

Tints of medium blue

#2e23d5 #4035de #564ce2 #6c64e6 #827be9 #9892ed #aeaaf1 #c4c1f5 #dad8f9 #f0f0fc

Colors that go with medium blue

Complementary#b4be1f Analogous#1f64be Analogous#791fbe Triadic#be291f Triadic#1fbe29 Split complementary#be791f Split complementary#64be1f

Medium blue in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 78, 84, 0, 25.

The same color needs a different cmyk build depending on the paper. Here is #291fbe on both.

Coated stockgloss or silk, C

78 84 0 25

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

76 81 4 31

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Medium blue in css

Copy #291fbe straight into your stylesheet.

.background { background-color: #291fbe; }
.text { color: #291fbe; }
.border { border: 2px solid #291fbe; }

How medium blue looks on light and dark

Sample text on black

Sample text on white

Text on this color

Medium blue and accessibility

Contrast ratios for #291fbe against black and white text, measured to the WCAG standard.

Use white text on this color for readable body copy. To test #291fbe against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Medium blue on a business card, sticker and pattern

A quick look at how #291fbe sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around medium blue? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn medium blue into a seamless pattern

Four patterns built from #291fbe and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from medium blue, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #291fbe are worked out. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.