Medium blue

#291dad

Hex, rgb, cmyk and Pantone values for medium blue, with shades, tints, matching colors and free print quality patterns.

Medium blue sits in the blue band, deep and strong. Deep blues like this anchor serious, established brands. Warm oranges and ambers opposite it add energy and grey keeps it professional.

Medium blue color values

Every conversion for #291dad, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#291dad

RGB41, 29, 173

HSL245, 71%, 40%

HSV245, 83%, 68%

CMYK76%, 83%, 0%, 32%

Lab24.85, 50.94, -72.7

XYZ8.9, 4.37, 39.91

Decimal2694573

Web safe#333399

Pantone2746 C

Shades of medium blue

#261b9e #221890 #1f1681 #1b1372 #181164 #140e55 #110c46 #0d0938 #0a0729 #06041a

Tints of medium blue

#2f21c6 #3829db #4f42df #665be3 #7d73e8 #948cec #aba5f0 #c3bef4 #dad7f8 #f1f0fc

Colors that go with medium blue

Complementary#a1ad1d Analogous#1d59ad Analogous#711dad Triadic#ad291d Triadic#1dad29 Split complementary#ad711d Split complementary#59ad1d

Medium blue in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 76, 83, 0, 32.

The same color needs a different cmyk build depending on the paper. Here is #291dad on both.

Coated stockgloss or silk, C

76 83 0 32

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

74 80 4 38

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Medium blue in css

Copy #291dad straight into your stylesheet.

.background { background-color: #291dad; }
.text { color: #291dad; }
.border { border: 2px solid #291dad; }

How medium blue looks on light and dark

Sample text on black

Sample text on white

Text on this color

Medium blue and accessibility

Contrast ratios for #291dad against black and white text, measured to the WCAG standard.

Use white text on this color for readable body copy. To test #291dad against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Medium blue on a business card, sticker and pattern

A quick look at how #291dad sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around medium blue? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn medium blue into a seamless pattern

Four patterns built from #291dad and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from medium blue, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #291dad come from standard color math, shown so you can check them. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.