Medium blue

#281eba

Hex, rgb, cmyk and Pantone values for medium blue, with shades, tints, matching colors and free print quality patterns.

Medium blue is a deep blue that reads weighty. Deep blues like this anchor serious, established brands. Warm oranges and ambers opposite it add energy and grey keeps it professional.

Medium blue color values

Every conversion for #281eba, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#281eba
RGB40, 30, 186
HSL244, 72%, 42%
HSV244, 84%, 73%
CMYK78%, 84%, 0%, 27%
Lab26.52, 54.35, -77.7
XYZ10.2, 4.92, 46.87
Decimal2629306
Web safe#3333cc
Pantone2736 C
Pantone2736 CHex#281ebaRgb40 30 186Cmyk78 84 0 27Lab27 54 -78Darker#0e0a3fDeep#1b147dLighter#5147d8

Shades of medium blue

Tints of medium blue

Colors that go with medium blue

Medium blue in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 78, 84, 0, 27.

The same color needs a different cmyk build depending on the paper. Here is #281eba on both.

Coated stockgloss or silk, C
78 84 0 27
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
76 81 4 33
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Medium blue in css

Copy #281eba straight into your stylesheet.

.background { background-color: #281eba; }
.text { color: #281eba; }
.border { border: 2px solid #281eba; }

How medium blue looks on light and dark

Medium blue and accessibility

Contrast ratios for #281eba against black and white text, measured to the WCAG standard.

Textwhite text on this color
10.58:1
AA pass · AA large pass · AAA pass
Textblack text on this color
1.98:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #281eba against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Medium blue on a business card, sticker and pattern

A quick look at how #281eba sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around medium blue? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn medium blue into a seamless pattern

Four patterns built from #281eba and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from medium blue, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #281eba come from standard color math, shown so you can check them. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.