Medium blue

#281eb4

Hex, rgb, cmyk and Pantone values for medium blue, with shades, tints, matching colors and free print quality patterns.

Medium blue is a deep blue that reads serious. Deep blues like this anchor serious, established brands. It pairs with warm neutrals for balance, or with a brighter accent for contrast.

Medium blue color values

Every conversion for #281eb4, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#281eb4

RGB40, 30, 180

HSL244, 71%, 41%

HSV244, 83%, 71%

CMYK78%, 83%, 0%, 29%

Lab25.79, 52.55, -75.34

XYZ9.58, 4.67, 43.58

Decimal2629300

Web safe#3333cc

Pantone2736 C

Shades of medium blue

#251ba5 #211995 #1e1686 #1a1476 #171167 #130f58 #100c48 #0d0939 #09072a #06041a

Tints of medium blue

#2d22cc #3a2edc #5146e0 #685fe4 #7e77e8 #958fec #aca7f0 #c3bff4 #dad8f8 #f1f0fc

Colors that go with medium blue

Complementary#aab41e Analogous#1e5fb4 Analogous#731eb4 Triadic#b4281e Triadic#1eb428 Split complementary#b4731e Split complementary#5fb41e

Medium blue in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 78, 83, 0, 29.

The same color needs a different cmyk build depending on the paper. Here is #281eb4 on both.

Coated stockgloss or silk, C

78 83 0 29

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

76 80 4 35

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Medium blue in css

Copy #281eb4 straight into your stylesheet.

.background { background-color: #281eb4; }
.text { color: #281eb4; }
.border { border: 2px solid #281eb4; }

How medium blue looks on light and dark

Sample text on black

Sample text on white

Text on this color

Medium blue and accessibility

Contrast ratios for #281eb4 against black and white text, measured to the WCAG standard.

Use white text on this color for readable body copy. To test #281eb4 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Medium blue on a business card, sticker and pattern

A quick look at how #281eb4 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around medium blue? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn medium blue into a seamless pattern

Four patterns built from #281eb4 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from medium blue, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #281eb4 is computed, not guessed. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.