Blue

#2726df

Hex, rgb, cmyk and Pantone values for blue, with shades, tints, matching colors and free print quality patterns.

Blue sits in the blue band, mid and strong. A mid blue this balanced is a workhorse for corporate identity. It pairs with warm neutrals for balance, or with a brighter accent for contrast.

Blue color values

Every conversion for #2726df, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#2726df

RGB39, 38, 223

HSL240, 74%, 51%

HSV240, 83%, 87%

CMYK83%, 83%, 0%, 13%

Lab32.14, 61.81, -89.96

XYZ14.85, 7.15, 70.41

Decimal2565855

Web safe#3333cc

Pantone2736 C

Shades of blue

#201fcf #1c1cbb #1919a7 #161693 #13137f #10106b #0d0d57 #0a0a43 #07072f #04041b

Tints of blue

#3b3ae2 #4f4ee5 #6362e8 #7777eb #8b8bee #9f9ff1 #b3b3f4 #c7c7f7 #dbdbfa #f0effd

Colors that go with blue

Complementary#dedf26 Analogous#2681df Analogous#8426df Triadic#df2726 Triadic#26df27 Split complementary#df8426 Split complementary#81df26

Blue in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 83, 83, 0, 13.

The same color needs a different cmyk build depending on the paper. Here is #2726df on both.

Coated stockgloss or silk, C

83 83 0 13

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

80 80 4 19

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Blue in css

Copy #2726df straight into your stylesheet.

.background { background-color: #2726df; }
.text { color: #2726df; }
.border { border: 2px solid #2726df; }

How blue looks on light and dark

Sample text on black

Sample text on white

Text on this color

Blue and accessibility

Contrast ratios for #2726df against black and white text, measured to the WCAG standard.

Use white text on this color for readable body copy. To test #2726df against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Blue on a business card, sticker and pattern

A quick look at how #2726df sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around blue? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn blue into a seamless pattern

Four patterns built from #2726df and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from blue, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #2726df are worked out. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.