Navy

#27107c

Hex, rgb, cmyk and Pantone values for navy, with shades, tints, matching colors and free print quality patterns.

Navy is a deep blue that reads weighty. Deep blues like this anchor serious, established brands. Warm oranges and ambers opposite it add energy and grey keeps it professional.

Navy color values

Every conversion for #27107c, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#27107c
RGB39, 16, 124
HSL253, 77%, 27%
HSV253, 87%, 49%
CMYK69%, 87%, 0%, 51%
Lab16.78, 41.7, -55.75
XYZ4.66, 2.26, 19.26
Decimal2560124
Web safe#330066
Pantone273 C
Pantone273 CHex#27107cRgb39 16 124Cmyk69 87 0 51Lab17 42 -56Darker#110736Deep#1c0c5aLighter#4020b3

Shades of navy

Tints of navy

Colors that go with navy

Navy in print

The saturation is high, which is where rgb and cmyk drift apart, so a printed proof is worth it. The cmyk build is 69, 87, 0, 51.

The same color needs a different cmyk build depending on the paper. Here is #27107c on both.

Coated stockgloss or silk, C
69 87 0 51
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
67 84 4 57
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Navy in css

Copy #27107c straight into your stylesheet.

.background { background-color: #27107c; }
.text { color: #27107c; }
.border { border: 2px solid #27107c; }

How navy looks on light and dark

Navy and accessibility

Contrast ratios for #27107c against black and white text, measured to the WCAG standard.

Textwhite text on this color
14.47:1
AA pass · AA large pass · AAA pass
Textblack text on this color
1.45:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #27107c against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Navy on a business card, sticker and pattern

A quick look at how #27107c sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around navy? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn navy into a seamless pattern

Four patterns built from #27107c and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from navy, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #27107c are worked out. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.