Deep blue

#244a64

Hex, rgb, cmyk and Pantone values for deep blue, with shades, tints, matching colors and free print quality patterns.

Deep blue sits in the blue band, deep and soft. Deep blues like this anchor serious, established brands. Warm oranges and ambers opposite it add energy and grey keeps it professional.

Deep blue color values

Every conversion for #244a64, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#244a64
RGB36, 74, 100
HSL204, 47%, 27%
HSV204, 64%, 39%
CMYK64%, 26%, 0%, 61%
Lab29.89, -4.7, -19.26
XYZ5.48, 6.19, 12.96
Decimal2378340
Web safe#333366
Pantone302 C
Pantone302 CHex#244a64Rgb36 74 100Cmyk64 26 0 61Lab30 -5 -19Darker#10212dDeep#1b374bLighter#3c7094

Shades of deep blue

Tints of deep blue

Colors that go with deep blue

Deep blue in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 64, 26, 0, 61.

The same color needs a different cmyk build depending on the paper. Here is #244a64 on both.

Coated stockgloss or silk, C
64 26 0 61
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
63 28 4 67
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Deep blue in css

Copy #244a64 straight into your stylesheet.

.background { background-color: #244a64; }
.text { color: #244a64; }
.border { border: 2px solid #244a64; }

How deep blue looks on light and dark

Deep blue and accessibility

Contrast ratios for #244a64 against black and white text, measured to the WCAG standard.

Textwhite text on this color
9.38:1
AA pass · AA large pass · AAA pass
Textblack text on this color
2.24:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #244a64 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Deep blue on a business card, sticker and pattern

A quick look at how #244a64 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around deep blue? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn deep blue into a seamless pattern

Four patterns built from #244a64 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from deep blue, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #244a64 are worked out. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.