Deep blue

#104f78

Hex, rgb, cmyk and Pantone values for deep blue, with shades, tints, matching colors and free print quality patterns.

Deep blue sits in the blue band, deep and strong. Deep blues like this anchor serious, established brands. It pairs with warm neutrals for balance, or with a brighter accent for contrast.

Deep blue color values

Every conversion for #104f78, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#104f78
RGB16, 79, 120
HSL204, 76%, 27%
HSV204, 87%, 47%
CMYK87%, 34%, 0%, 53%
Lab31.94, -3.22, -28.7
XYZ6.4, 7.06, 18.79
Decimal1068920
Web safe#006666
Pantone647 C
Pantone647 CHex#104f78Rgb16 79 120Cmyk87 34 0 53Lab32 -3 -29Darker#072436Deep#0c3b5aLighter#2077af

Shades of deep blue

Tints of deep blue

Colors that go with deep blue

Deep blue in print

It is saturated enough that the cmyk build can shift slightly from screen to press, so proof it. The cmyk build is 87, 34, 0, 53.

The same color needs a different cmyk build depending on the paper. Here is #104f78 on both.

Coated stockgloss or silk, C
87 34 0 53
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
84 35 4 59
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Deep blue in css

Copy #104f78 straight into your stylesheet.

.background { background-color: #104f78; }
.text { color: #104f78; }
.border { border: 2px solid #104f78; }

How deep blue looks on light and dark

Deep blue and accessibility

Contrast ratios for #104f78 against black and white text, measured to the WCAG standard.

Textwhite text on this color
8.71:1
AA pass · AA large pass · AAA pass
Textblack text on this color
2.41:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #104f78 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Deep blue on a business card, sticker and pattern

A quick look at how #104f78 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around deep blue? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn deep blue into a seamless pattern

Four patterns built from #104f78 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from deep blue, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #104f78 is computed, not guessed. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.