Medium blue

#100fac

Hex, rgb, cmyk and Pantone values for medium blue, with shades, tints, matching colors and free print quality patterns.

Medium blue sits in the blue band, deep and vivid. Deep blues like this anchor serious, established brands. It pairs with warm neutrals for balance, or with a brighter accent for contrast.

Medium blue color values

Every conversion for #100fac, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#100fac
RGB16, 15, 172
HSL240, 84%, 37%
HSV240, 91%, 67%
CMYK91%, 91%, 0%, 33%
Lab21.69, 55.11, -77.39
XYZ7.83, 3.43, 39.28
Decimal1052588
Web safe#000099
Pantone2738 C
Pantone2738 CHex#100facRgb16 15 172Cmyk91 91 0 33Lab22 55 -77Darker#050538Deep#0a096aLighter#2322e0

Shades of medium blue

Tints of medium blue

Colors that go with medium blue

Medium blue in print

It is saturated enough that the cmyk build can shift slightly from screen to press, so proof it. The cmyk build is 91, 91, 0, 33.

The same color needs a different cmyk build depending on the paper. Here is #100fac on both.

Coated stockgloss or silk, C
91 91 0 33
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
88 88 4 39
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Medium blue in css

Copy #100fac straight into your stylesheet.

.background { background-color: #100fac; }
.text { color: #100fac; }
.border { border: 2px solid #100fac; }

How medium blue looks on light and dark

Medium blue and accessibility

Contrast ratios for #100fac against black and white text, measured to the WCAG standard.

Textwhite text on this color
12.45:1
AA pass · AA large pass · AAA pass
Textblack text on this color
1.69:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #100fac against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Medium blue on a business card, sticker and pattern

A quick look at how #100fac sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around medium blue? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn medium blue into a seamless pattern

Four patterns built from #100fac and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from medium blue, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #100fac come from standard color math, shown so you can check them. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.