Blue

#0d40ec

Hex, rgb, cmyk and Pantone values for blue, with shades, tints, matching colors and free print quality patterns.

Blue is a mid blue that reads grounded. A mid blue this balanced is a workhorse for corporate identity. Warm oranges and ambers opposite it add energy and grey keeps it professional.

Blue color values

Every conversion for #0d40ec, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#0d40ec

RGB13, 64, 236

HSL226, 90%, 49%

HSV226, 94%, 93%

CMYK94%, 73%, 0%, 7%

Lab37.5, 51.89, -88.5

XYZ17.14, 9.81, 80.35

Decimal868588

Web safe#0033ff

Pantone2728 C

Shades of blue

#0c3ad7 #0b35c3 #0a2fae #082a99 #072485 #061e70 #05195b #041346 #030d32 #02081d

Tints of blue

#1f4ff3 #3661f4 #4d73f5 #6485f6 #7b97f8 #92a9f9 #a9bcfa #c0cefc #d7e0fd #eef2fe

Colors that go with blue

Complementary#ecb90d Analogous#0dafec Analogous#4a0dec Triadic#ec0d40 Triadic#40ec0d Split complementary#ec4a0d Split complementary#afec0d

Blue in print

It is saturated enough that the cmyk build can shift slightly from screen to press, so proof it. The cmyk build is 94, 73, 0, 7.

The same color needs a different cmyk build depending on the paper. Here is #0d40ec on both.

Coated stockgloss or silk, C

94 73 0 7

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

90 71 4 13

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Blue in css

Copy #0d40ec straight into your stylesheet.

.background { background-color: #0d40ec; }
.text { color: #0d40ec; }
.border { border: 2px solid #0d40ec; }

How blue looks on light and dark

Sample text on black

Sample text on white

Text on this color

Blue and accessibility

Contrast ratios for #0d40ec against black and white text, measured to the WCAG standard.

Use white text on this color for readable body copy. To test #0d40ec against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Blue on a business card, sticker and pattern

A quick look at how #0d40ec sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around blue? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn blue into a seamless pattern

Four patterns built from #0d40ec and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from blue, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #0d40ec is computed, not guessed. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.