Medium blue

#070cdf

Hex, rgb, cmyk and Pantone values for medium blue, with shades, tints, matching colors and free print quality patterns.

This is Medium blue, a vivid blue at 239 degrees. A mid blue this balanced is a workhorse for corporate identity. It pairs with warm neutrals for balance, or with a brighter accent for contrast.

Medium blue color values

Every conversion for #070cdf, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#070cdf

RGB7, 12, 223

HSL239, 94%, 45%

HSV239, 97%, 87%

CMYK97%, 95%, 0%, 13%

Lab28.47, 69.42, -96.09

XYZ13.54, 5.64, 70.19

Decimal462047

Web safe#0000cc

Pantone2736 C

Shades of medium blue

#060bcc #060ab8 #0509a5 #050892 #04077e #03066b #030558 #020444 #020331 #01021e

Tints of medium blue

#090ef7 #2227f8 #3c40f9 #5559fa #6f72fa #888bfb #a1a4fc #bbbcfd #d4d5fe #eeeefe

Colors that go with medium blue

Complementary#dfda07 Analogous#0778df Analogous#6e07df Triadic#df070c Triadic#0cdf07 Split complementary#df6e07 Split complementary#78df07

Medium blue in print

The saturation is high, which is where rgb and cmyk drift apart, so a printed proof is worth it. The cmyk build is 97, 95, 0, 13.

The same color needs a different cmyk build depending on the paper. Here is #070cdf on both.

Coated stockgloss or silk, C

97 95 0 13

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

93 91 4 19

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Medium blue in css

Copy #070cdf straight into your stylesheet.

.background { background-color: #070cdf; }
.text { color: #070cdf; }
.border { border: 2px solid #070cdf; }

How medium blue looks on light and dark

Sample text on black

Sample text on white

Text on this color

Medium blue and accessibility

Contrast ratios for #070cdf against black and white text, measured to the WCAG standard.

Use white text on this color for readable body copy. To test #070cdf against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Medium blue on a business card, sticker and pattern

A quick look at how #070cdf sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around medium blue? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn medium blue into a seamless pattern

Four patterns built from #070cdf and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from medium blue, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #070cdf are worked out. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.