Deep blue

#024e72

Hex, rgb, cmyk and Pantone values for deep blue, with shades, tints, matching colors and free print quality patterns.

Deep blue sits in the blue band, deep and vivid. Deep blues like this anchor serious, established brands. It pairs with warm neutrals for balance, or with a brighter accent for contrast.

Deep blue color values

Every conversion for #024e72, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#024e72
RGB2, 78, 114
HSL199, 97%, 23%
HSV199, 98%, 45%
CMYK98%, 32%, 0%, 55%
Lab31.06, -6.14, -26.35
XYZ5.79, 6.68, 16.9
Decimal151154
Web safe#006666
Pantone302 C
Pantone302 CHex#024e72Rgb2 78 114Cmyk98 32 0 55Lab31 -6 -26Darker#01293cDeep#024564Lighter#0c7baf

Shades of deep blue

Tints of deep blue

Colors that go with deep blue

Deep blue in print

A color this vivid sometimes sits just outside cmyk gamut, so expect a small dip in punch on paper. The cmyk build is 98, 32, 0, 55.

The same color needs a different cmyk build depending on the paper. Here is #024e72 on both.

Coated stockgloss or silk, C
98 32 0 55
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
94 33 4 61
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Deep blue in css

Copy #024e72 straight into your stylesheet.

.background { background-color: #024e72; }
.text { color: #024e72; }
.border { border: 2px solid #024e72; }

How deep blue looks on light and dark

Deep blue and accessibility

Contrast ratios for #024e72 against black and white text, measured to the WCAG standard.

Textwhite text on this color
8.99:1
AA pass · AA large pass · AAA pass
Textblack text on this color
2.34:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #024e72 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Deep blue on a business card, sticker and pattern

A quick look at how #024e72 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around deep blue? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn deep blue into a seamless pattern

Four patterns built from #024e72 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from deep blue, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #024e72 come from standard color math, shown so you can check them. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.