Blue

#010efd

Hex, rgb, cmyk and Pantone values for blue, with shades, tints, matching colors and free print quality patterns.

This is Blue, a vivid blue at 237 degrees. A mid blue this balanced is a workhorse for corporate identity. Warm oranges and ambers opposite it add energy and grey keeps it professional.

Blue color values

Every conversion for #010efd, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#010efd
RGB1, 14, 253
HSL237, 99%, 50%
HSV237, 100%, 99%
CMYK100%, 94%, 0%, 1%
Lab32.73, 76.56, -106.03
XYZ17.9, 7.41, 93.42
Decimal69373
Web safe#0000ff
Pantone2736 C
Pantone2736 CHex#010efdRgb1 14 253Cmyk100 94 0 1Lab33 77 -106Darker#00066fDeep#010ab6Lighter#5059f5

Shades of blue

Tints of blue

Colors that go with blue

Blue in print

It is saturated enough that the cmyk build can shift slightly from screen to press, so proof it. The cmyk build is 100, 94, 0, 1.

The same color needs a different cmyk build depending on the paper. Here is #010efd on both.

Coated stockgloss or silk, C
100 94 0 1
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
96 90 4 7
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Blue in css

Copy #010efd straight into your stylesheet.

.background { background-color: #010efd; }
.text { color: #010efd; }
.border { border: 2px solid #010efd; }

How blue looks on light and dark

Blue and accessibility

Contrast ratios for #010efd against black and white text, measured to the WCAG standard.

Textwhite text on this color
8.46:1
AA pass · AA large pass · AAA pass
Textblack text on this color
2.48:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #010efd against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Blue on a business card, sticker and pattern

A quick look at how #010efd sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around blue? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn blue into a seamless pattern

Four patterns built from #010efd and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from blue, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #010efd is computed, not guessed. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.