Earthy color palettes

Earth tones pair across the family, clay with olive with sand, plus cream for air.

Earthy palettes are defined by their saturation and value rather than a single hue, which makes them flexible across brand, web, and editorial work. The schemes here hold that tonal character across many different hues.

A strong example from this page is Topsoil: #e0c9ac, #c78c6b, #809a5b, #7a3f26, #423523. It works immediately for layouts, and you can open it in the generator to get RGB, HSL, CMYK, and Pantone values.