Red

#da3914

Hex, rgb, cmyk and Pantone values for red, with shades, tints, matching colors and free print quality patterns.

Red is a mid red that reads confident. A mid red this confident is a natural for retail signage and calls to action. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Red color values

Every conversion for #da3914, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#da3914

RGB218, 57, 20

HSL11, 83%, 47%

HSV11, 91%, 85%

CMYK0%, 74%, 91%, 15%

Lab49.35, 60.63, 55.79

XYZ30.5, 17.88, 2.51

Decimal14301460

Web safe#cc3300

Pantone173 C

Shades of red

#c73412 #b42f11 #a12a0f #8e250d #7b200b #681b0a #551608 #421106 #2f0c04 #1c0703

Tints of red

#ea431d #ec5734 #ef6a4c #f17d63 #f3917a #f5a492 #f7b7a9 #f9cbc0 #fbded7 #fef1ef

Colors that go with red

Complementary#14b5da Analogous#da1452 Analogous#da9c14 Triadic#14da39 Triadic#3914da Split complementary#14da9c Split complementary#1452da

Red in print

The saturation is high, which is where rgb and cmyk drift apart, so a printed proof is worth it. The cmyk build is 0, 74, 91, 15.

The same color needs a different cmyk build depending on the paper. Here is #da3914 on both.

Coated stockgloss or silk, C

0 74 91 15

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 72 88 21

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Red in css

Copy #da3914 straight into your stylesheet.

.background { background-color: #da3914; }
.text { color: #da3914; }
.border { border: 2px solid #da3914; }

How red looks on light and dark

Sample text on black

Sample text on white

Text on this color

Red and accessibility

Contrast ratios for #da3914 against black and white text, measured to the WCAG standard.

Use white text on this color for readable body copy. To test #da3914 against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Red on a business card, sticker and pattern

A quick look at how #da3914 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around red? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn red into a seamless pattern

Four patterns built from #da3914 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from red, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #da3914 are worked out. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.