Indian red

#c37973

Hex, rgb, cmyk and Pantone values for indian red, with shades, tints, matching colors and free print quality patterns.

This is Indian red, a soft red sitting at 4 degrees on the wheel. A mid red this confident is a natural for retail signage and calls to action. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Indian red color values

Every conversion for #c37973, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#c37973
RGB195, 121, 115
HSL4, 40%, 61%
HSV4, 41%, 76%
CMYK0%, 38%, 41%, 24%
Lab58.52, 28.2, 15.51
XYZ32.44, 26.51, 19.63
Decimal12810611
Web safe#cc6666
Pantone5005 C
Pantone5005 CHex#c37973Rgb195 121 115Cmyk0 38 41 24Lab59 28 16Darker#753732Deep#a74f48Lighter#d6aba8

Shades of indian red

Tints of indian red

Colors that go with indian red

Indian red in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 0, 38, 41, 24.

The same color needs a different cmyk build depending on the paper. Here is #c37973 on both.

Coated stockgloss or silk, C
0 38 41 24
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 39 42 30
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Indian red in css

Copy #c37973 straight into your stylesheet.

.background { background-color: #c37973; }
.text { color: #c37973; }
.border { border: 2px solid #c37973; }

How indian red looks on light and dark

Indian red and accessibility

Contrast ratios for #c37973 against black and white text, measured to the WCAG standard.

Textwhite text on this color
3.33:1
AAfail · AA largepass · AAAfail
Textblack text on this color
6.30:1
AApass · AA largepass · AAAfail

Use black text on this color for readable body copy. To test #c37973 against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Indian red on a business card, sticker and pattern

A quick look at how #c37973 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around indian red? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn indian red into a seamless pattern

Four patterns built from #c37973 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from indian red, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #c37973 is computed, not guessed. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.