Medium violet red

#a91c7f

Hex, rgb, cmyk and Pantone values for medium violet red, with shades, tints, matching colors and free print quality patterns.

Medium violet red sits in the pink band, deep and strong. Pinks like this read soft and contemporary. It works with sage and olive for balance, or with cream for a gentle palette.

Medium violet red color values

Every conversion for #a91c7f, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#a91c7f
RGB169, 28, 127
HSL318, 72%, 39%
HSV318, 83%, 66%
CMYK0%, 83%, 25%, 34%
Lab39.24, 62.29, -20.46
XYZ20.61, 10.8, 21.08
Decimal11082879
Web safe#993366
Pantone2405 C
Pantone2405 CHex#a91c7fRgb169 28 127Cmyk0 83 25 34Lab39 62 -20Darker#350927Deep#6c1251Lighter#d438a6

Shades of medium violet red

Tints of medium violet red

Colors that go with medium violet red

Medium violet red in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 0, 83, 25, 34.

The same color needs a different cmyk build depending on the paper. Here is #a91c7f on both.

Coated stockgloss or silk, C
0 83 25 34
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 80 27 40
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Medium violet red in css

Copy #a91c7f straight into your stylesheet.

.background { background-color: #a91c7f; }
.text { color: #a91c7f; }
.border { border: 2px solid #a91c7f; }

How medium violet red looks on light and dark

Medium violet red and accessibility

Contrast ratios for #a91c7f against black and white text, measured to the WCAG standard.

Textwhite text on this color
6.65:1
AApass · AA largepass · AAAfail
Textblack text on this color
3.16:1
AAfail · AA largepass · AAAfail

Use white text on this color for readable body copy. To test #a91c7f against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Medium violet red on a business card, sticker and pattern

A quick look at how #a91c7f sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around medium violet red? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn medium violet red into a seamless pattern

Four patterns built from #a91c7f and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from medium violet red, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #a91c7f is computed, not guessed. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.