Plum

#ec8acf

Hex, rgb, cmyk and Pantone values for plum, with shades, tints, matching colors and free print quality patterns.

This is Plum, a strong pink at 318 degrees. Light pinks like this suit beauty, baby and lifestyle work. Deep greens and teals opposite it give contrast and warm neutrals keep it soft.

Plum color values

Every conversion for #ec8acf, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#ec8acf
RGB236, 138, 207
HSL318, 72%, 73%
HSV318, 42%, 93%
CMYK0%, 42%, 12%, 7%
Lab69.83, 46.54, -19.5
XYZ54.94, 40.51, 63.96
Decimal15502031
Web safe#ff99cc
Pantone245 C
Pantone245 CHex#ec8acfRgb236 138 207Cmyk0 42 12 7Lab70 47 -20Darker#c72096Deep#e24db6Lighter#f4cae7

Shades of plum

Tints of plum

Colors that go with plum

Plum in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 0, 42, 12, 7.

The same color needs a different cmyk build depending on the paper. Here is #ec8acf on both.

Coated stockgloss or silk, C
0 42 12 7
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 43 15 13
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Plum in css

Copy #ec8acf straight into your stylesheet.

.background { background-color: #ec8acf; }
.text { color: #ec8acf; }
.border { border: 2px solid #ec8acf; }

How plum looks on light and dark

Plum and accessibility

Contrast ratios for #ec8acf against black and white text, measured to the WCAG standard.

Textwhite text on this color
2.31:1
AAfail · AA largefail · AAAfail
Textblack text on this color
9.10:1
AApass · AA largepass · AAApass

Use black text on this color for readable body copy. To test #ec8acf against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Plum on a business card, sticker and pattern

A quick look at how #ec8acf sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around plum? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn plum into a seamless pattern

Four patterns built from #ec8acf and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from plum, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #ec8acf are worked out. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.