Dark red

#49070b

Hex, rgb, cmyk and Pantone values for dark red, with shades, tints, matching colors and free print quality patterns.

This is Dark red, a vivid red sitting at 356 degrees on the wheel. Dark reds this rich suit wine, leather and luxury labels. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Dark red color values

Every conversion for #49070b, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#49070b
RGB73, 7, 11
HSL356, 83%, 16%
HSV356, 90%, 29%
CMYK0%, 90%, 85%, 71%
Lab13.18, 30.15, 15.98
XYZ2.88, 1.59, 0.47
Decimal4785931
Web safe#330000
Pantone4975 C
Pantone4975 CHex#49070bRgb73 7 11Cmyk0 90 85 71Lab13 30 16Darker#380508Deep#49070bLighter#84131a

Shades of dark red

Tints of dark red

Colors that go with dark red

Dark red in print

At this depth the ink coverage is heavy, worth a proof before a long run. The cmyk build is 0, 90, 85, 71.

The same color needs a different cmyk build depending on the paper. Here is #49070b on both.

Coated stockgloss or silk, C
0 90 85 71
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 87 82 77
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Dark red in css

Copy #49070b straight into your stylesheet.

.background { background-color: #49070b; }
.text { color: #49070b; }
.border { border: 2px solid #49070b; }

How dark red looks on light and dark

Dark red and accessibility

Contrast ratios for #49070b against black and white text, measured to the WCAG standard.

Textwhite text on this color
15.93:1
AApass · AA largepass · AAApass
Textblack text on this color
1.32:1
AAfail · AA largefail · AAAfail

Use white text on this color for readable body copy. To test #49070b against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Dark red on a business card, sticker and pattern

A quick look at how #49070b sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around dark red? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn dark red into a seamless pattern

Four patterns built from #49070b and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from dark red, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #49070b come from standard color math, shown so you can check them. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.