Dark red

#400a0f

Hex, rgb, cmyk and Pantone values for dark red, with shades, tints, matching colors and free print quality patterns.

This is Dark red, a strong red sitting at 354 degrees on the wheel. Dark reds this rich suit wine, leather and luxury labels. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Dark red color values

Every conversion for #400a0f, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#400a0f

RGB64, 10, 15

HSL354, 73%, 15%

HSV354, 84%, 25%

CMYK0%, 84%, 77%, 75%

Lab11.56, 26.01, 11.51

XYZ2.31, 1.34, 0.59

Decimal4196879

Web safe#330000

Pantone4975 C

Shades of dark red

#3c090e #38090d #35080c #31080b #2d070b #29060a #260609 #220508 #1e0507 #1a0406

Tints of dark red

#641017 #881520 #ac1b28 #d12131 #e03b4a #e65f6b #ec838d #f1a7ae #f7cbcf #fdf0f1

Colors that go with dark red

Complementary#0a403b Analogous#400a2a Analogous#40200a Triadic#0f400a Triadic#0a0f40 Split complementary#0a4020 Split complementary#0a2a40

Dark red in print

It sits near the bottom of the tone range, where dark colors gain a touch of weight on press. The cmyk build is 0, 84, 77, 75.

The same color needs a different cmyk build depending on the paper. Here is #400a0f on both.

Coated stockgloss or silk, C

0 84 77 75

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 81 75 81

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Dark red in css

Copy #400a0f straight into your stylesheet.

.background { background-color: #400a0f; }
.text { color: #400a0f; }
.border { border: 2px solid #400a0f; }

How dark red looks on light and dark

Sample text on black

Sample text on white

Text on this color

Dark red and accessibility

Contrast ratios for #400a0f against black and white text, measured to the WCAG standard.

Use white text on this color for readable body copy. To test #400a0f against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Dark red on a business card, sticker and pattern

A quick look at how #400a0f sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around dark red? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn dark red into a seamless pattern

Four patterns built from #400a0f and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from dark red, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #400a0f are worked out. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.