Dark red

#400a0e

Hex, rgb, cmyk and Pantone values for dark red, with shades, tints, matching colors and free print quality patterns.

Dark red is a dark red that reads dramatic. Dark reds this rich suit wine, leather and luxury labels. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Dark red color values

Every conversion for #400a0e, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#400a0e
RGB64, 10, 14
HSL356, 73%, 15%
HSV356, 84%, 25%
CMYK0%, 84%, 78%, 75%
Lab11.54, 25.94, 12.0
XYZ2.3, 1.34, 0.55
Decimal4196878
Web safe#330000
Pantone4975 C
Pantone4975 CHex#400a0eRgb64 10 14Cmyk0 84 78 75Lab12 26 12Darker#35080cDeep#400a0eLighter#781920

Shades of dark red

Tints of dark red

Colors that go with dark red

Dark red in print

It runs deep in print, so a rich black build underneath keeps it from looking flat. The cmyk build is 0, 84, 78, 75.

The same color needs a different cmyk build depending on the paper. Here is #400a0e on both.

Coated stockgloss or silk, C
0 84 78 75
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 81 76 81
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Dark red in css

Copy #400a0e straight into your stylesheet.

.background { background-color: #400a0e; }
.text { color: #400a0e; }
.border { border: 2px solid #400a0e; }

How dark red looks on light and dark

Dark red and accessibility

Contrast ratios for #400a0e against black and white text, measured to the WCAG standard.

Textwhite text on this color
16.56:1
AApass · AA largepass · AAApass
Textblack text on this color
1.27:1
AAfail · AA largefail · AAAfail

Use white text on this color for readable body copy. To test #400a0e against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Dark red on a business card, sticker and pattern

A quick look at how #400a0e sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around dark red? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn dark red into a seamless pattern

Four patterns built from #400a0e and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from dark red, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #400a0e are worked out. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.