Dark red

#270100

Hex, rgb, cmyk and Pantone values for dark red, with shades, tints, matching colors and free print quality patterns.

Dark red is a dark red that reads dramatic. Dark reds this rich suit wine, leather and luxury labels. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Dark red color values

Every conversion for #270100, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#270100
RGB39, 1, 0
HSL2, 100%, 8%
HSV2, 100%, 15%
CMYK0%, 97%, 100%, 85%
Lab4.09, 17.08, 6.44
XYZ0.85, 0.45, 0.04
Decimal2556160
Web safe#330000
Pantone4975 C
Pantone4975 CHex#270100Rgb39 1 0Cmyk0 97 100 85Lab4 17 6Darker#270100Deep#270100Lighter#690806

Shades of dark red

Tints of dark red

Colors that go with dark red

Dark red in print

It sits near the bottom of the tone range, where dark colors gain a touch of weight on press. The cmyk build is 0, 97, 100, 85.

The same color needs a different cmyk build depending on the paper. Here is #270100 on both.

Coated stockgloss or silk, C
0 97 100 85
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 93 96 91
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Dark red in css

Copy #270100 straight into your stylesheet.

.background { background-color: #270100; }
.text { color: #270100; }
.border { border: 2px solid #270100; }

How dark red looks on light and dark

Dark red and accessibility

Contrast ratios for #270100 against black and white text, measured to the WCAG standard.

Textwhite text on this color
19.26:1
AApass · AA largepass · AAApass
Textblack text on this color
1.09:1
AAfail · AA largefail · AAAfail

Use white text on this color for readable body copy. To test #270100 against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Dark red on a business card, sticker and pattern

A quick look at how #270100 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around dark red? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn dark red into a seamless pattern

Four patterns built from #270100 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from dark red, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #270100 is computed, not guessed. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.