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Three customer-favorite business card stocks. Same Jukebox quality, same fast turnaround. Completely different in the hand. This guide covers everything you need to choose with confidence between Soft Touch, Standard, and Mohawk Superfine, and sits inside the broader stock-and-finish system covered in our complete business card materials guide.
The three stocks, up close
Each one is a different kind of premium.
Soft Touch
A velvety coating that transforms every card into a tactile experience. Often described as peach skin: that soft, warm finish that makes the card feel as considered as the design on it. It works beautifully across virtually every industry and brand type. Thickness 20pt. Finish Soft Touch. Brightness 93. Starting from $33 for 50 cards.
Standard
Premium 20pt stock with your choice of matte or gloss. Clean, professional, and endlessly versatile. The card that works across every industry and every design style. When you want to focus on your design without the finish competing for attention, this is it. Thickness 20pt. Finish matte or gloss. Brightness 93. Starting from $31 for 50 cards.
Mohawk Superfine
No coating. Just the paper itself. Mohawk Superfine Ultrawhite carries a 98 brightness rating, the highest in its class, with the natural, subtly textured feel of fine stationery. Sophisticated in a way that coated cards simply cannot replicate. Thickness 18pt (up to 36pt duplex). Finish uncoated. Brightness 98 of 100. Starting from $29 for 50 cards.
Soft Touch vs matte vs uncoated: how each finish feels
Specs matter, but feel is what people remember.
Soft Touch. Velvety, soft, and warm. You know the coating on a premium phone box or luxury packaging? That smooth, almost suede-like surface that feels considered before you even open it. That is exactly this. The same tactile experience, on your business card. It photographs dark and rich, and holds up well against scratches and light moisture.
Standard matte. Smooth, clean, and quietly professional. No texture, no shine. A solid 20pt card that looks sharp in any setting. Colors print with accuracy and depth. The dependable choice that suits nearly every brand and design style without imposing its own personality. For the direct head-to-head with Soft Touch, see Soft Touch vs matte business cards.
Standard gloss. Bright, polished, and high-energy. A subtle reflective sheen makes colors pop and photography look its most vivid. Best for bold, graphic-heavy designs or brands that want a confident, commercial finish. The most eye-catching option in the Standard range. For the head-to-head, see glossy vs matte business cards.
Mohawk Superfine. Natural, subtly textured, with a warmth that coated cards do not have. The Ultrawhite shade carries a 98 brightness rating, so colors print crisply and vividly despite having no coating. It really comes into its own with minimal coverage. A wordmark, a phone number, a lot of white space. The result is something a gloss or matte card simply cannot replicate. For the deeper Mohawk story, see what is Mohawk Superfine.
Side-by-side comparison
| Soft Touch | Standard | Mohawk Superfine® | |
|---|---|---|---|
| Thickness? | 20pt | 20pt | 18pt (36pt duplex available) |
| Finish | Soft Touch | Matte or Gloss | Uncoated, no surface coating |
| Texture | Velvety / suede-like (peach skin) | Matte: smooth, flat. Gloss: smooth, reflective | Subtly tactile, natural fine-paper feel |
| Brightness? | 93 | 93 | 98 / 100 (Ultrawhite) |
| Paper source | High-brightness coated cover stock | High-brightness coated cover stock | Mohawk Fine Papers. Acid-free, archival, ECF, FSC certified |
| Color quality | Rich, deep, elegant | Matte: accurate and natural. Gloss: vivid and bright | Crisp and vivid. Ink absorbs naturally. Looks exceptional at full coverage, extraordinary at minimal coverage |
| Writable | Ballpoint or permanent marker | Matte: any pen. Gloss: marker only | Any pen, effortlessly |
| Best suited for | Most brands. Particularly strong in luxury, beauty, real estate, fashion, and creative services | Corporate, B2B, teams, any industry | Sophisticated brands, boutique firms, executives, and anyone who appreciates fine materials over surface finishes |
| Turnaround | Next business day* | Next business day* | Next business day* |
| Starting price | $33 for 50 cards | $31 for 50 cards | $29 for 50 cards |
| Order | Order Soft Touch › | Order Standard › | Order Mohawk Superfine › |
Who is each card for?
Soft Touch business cards
People will ask about this one. Guaranteed. The finish has a peach-skin quality: soft, warm, and tactile in a way that most cards simply are not. Real estate agents, photographers, florists, consultants, and startup founders all order it for the same reason: Soft Touch reads as premium the moment someone picks it up.
Best for: real estate, beauty, fashion, interior design, and luxury brands. Creators, photographers, and freelancers. Tech founders, consultants, and healthcare professionals. Anyone who wants people to ask about their card.
Standard business cards
Works with everything. Never overthink it. The best all-rounder. Available in matte or gloss: matte for a clean, modern look that lets your design breathe; gloss if your colors are bold and you want them to pop. Both are on 20pt stock. Your design stays front and center.
Best for: corporate, legal, finance, B2B, and team orders. Brands with vivid, color-heavy designs that benefit from gloss. First-time orderers who want a proven, no-surprises result. Anyone ordering in bulk who needs consistency across a team.
Mohawk Superfine business cards
Less is more. The paper does the talking. Superfine is for anyone who understands that the material itself is part of the message. Uncoated, naturally textured, and quietly refined. The 98 brightness rating ensures colors print rich and crisp, and minimal designs on this stock look unlike anything else.
Boutique firms, law offices, consultants, executives, and creatives all order this stock heavily. The card makes a quiet, confident statement that doesn't reach for attention.
Quick decision guide
If your goal is for people to pick up the card and immediately ask what it's made of, that tactile moment is exactly what Soft Touch delivers, and it works for almost any brand.
For a sharp, versatile, consistent card across a team of ten, or any volume order where the card needs to disappear behind the brand, Standard is the right call. Not as velvety as Soft Touch, but the matte finish is clean and subtle, a card that works across almost any industry without demanding attention.
Want that natural paper feel without any coating? Mohawk Superfine is uncoated, so you get the rich paper feel the moment you touch it. No surface coating competing with the design, just the texture of the paper itself. The 98-brightness Ultrawhite means colors still print crisp and vivid despite having nothing on top.
Still stuck between Soft Touch and Mohawk after reading this whole page? Order a sample pack. Most people decide the moment they hold them.
How this fits the wider material decision
These three are the most common premium choices, but they are part of a broader stock landscape. Premium stock guide covers the full set of options Jukebox prints, including Colorplan for colored stock, Cotton for 100% cotton fiber, Kraft for natural recycled, and specialty options like foil-stamped and painted edge. For the broader question of when premium stock is worth the upgrade in the first place, premium vs standard business cards runs the cost-benefit. For the specific matte versus gloss decision on Standard, glossy vs matte business cards covers the two finishes head-to-head. The bigger picture on what a card costs to print at each tier sits in our business card cost guide.
The bottom line
Soft Touch wins on tactile impression. Standard wins on versatility. Mohawk Superfine wins on natural sophistication. All three are next-business-day turnaround at Jukebox, all three are professional-grade stock, and all three end up on the desks of clients who keep them. The honest answer to "which is right for you" is: hold them in your hand. Order a sample pack and the decision usually makes itself in 30 seconds. When you're ready to configure your specs, the business cards page is where to start.
