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The main difference is the coating. Soft Touch has a velvety coating applied over the print that is tactile, suede-like, and luxurious. Standard business cards come in your choice of matte or gloss finish with no texture coating. Both are printed on the same 20pt stock so thickness is identical.
Soft Touch vs Standard vs Mohawk Superfine Business Cards: Which Paper Is Right for You?
Three customer favorite business cards stocks. Same Jukebox quality, same fast turnaround. Completely different in the hand. This guide covers everything you need to choose with confidence.
The three stocks, up close
Each one is a different kind of premium.
Soft Touch
A velvety coating that transforms every card into a tactile experience. Often described as peach skin - that soft, warm finish that makes the card feel as considered as the design on it. It works beautifully across virtually every industry and brand type.
Thickness20pt
FinishSoft Touch
Brightness93
Starting from$32 for 50 cards
Standard
Premium 20pt stock with your choice of matte or gloss. Clean, professional, and endlessly versatile. The card that works across every industry and every design style. When you want to focus on your design without the finish competing for attention, this is it.
Thickness20pt
FinishMatte or Gloss
Brightness93
Starting from$30 for 50 cards
Mohawk Superfine®
No coating. Just the paper itself. Mohawk Superfine Ultrawhite carries a 98 brightness rating - the highest in its class - with the natural, subtly textured feel of fine stationery. Sophisticated in a way that coated cards simply cannot replicate.
Thickness18pt (up to 36pt)
FinishUncoated
Brightness98 / 100 rated
Starting from$29 for 50 cards
Soft Touch vs. Matte vs. Uncoated: How each finish feels
Specs matter, but feel is what people remember.
Soft Touch
Velvety, soft, and warm. You know the coating on a premium phone box or luxury packaging - that smooth, almost suede-like surface that feels considered before you even open it? That is exactly this. The same tactile experience, on your business card. It photographs dark and rich, and holds up well against scratches and light moisture.
Standard: Matte
Smooth, clean, and quietly professional. No texture, no shine. A solid 20pt card that looks sharp in any setting. Colors print with accuracy and depth. The dependable choice that suits nearly every brand and design style without imposing its own personality.
Standard: Gloss
Bright, polished, and high-energy. A subtle reflective sheen makes colors pop and photography look its most vivid. Best for bold, graphic-heavy designs or brands that want a confident, commercial finish. The most eye-catching option in the Standard range.
Mohawk Superfine
Natural, subtly textured, with a warmth that coated cards do not have. The Ultrawhite shade carries a 98 brightness rating, so colors print crisply and vividly despite having no coating. It really comes into its own with minimal coverage. A wordmark, a phone number, a lot of white space. The result is something a gloss or matte card simply cannot replicate.
Side-by-side comparison
| Soft Touch | Standard | Mohawk Superfine® | |
|---|---|---|---|
| Thickness? | 20pt | 20pt | 18pt (36pt duplex available) |
| Finish | Soft Touch | Matte or Gloss | Uncoated, no surface coating |
| Texture | Velvety / suede-like (peach skin) | Matte: smooth, flat. Gloss: smooth, reflective | Subtly tactile, natural fine-paper feel |
| Brightness? | 93 | 93 | 98 / 100 (Ultrawhite) |
| Paper source | High-brightness coated cover stock | High-brightness coated cover stock | Mohawk Fine Papers. Acid-free, archival, ECF, FSC certified |
| Color quality | Rich, deep, elegant | Matte: accurate and natural. Gloss: vivid and bright | Crisp and vivid. Ink absorbs naturally. Looks exceptional at full coverage, extraordinary at minimal coverage |
| Writable | Ballpoint or permanent marker | Matte: any pen. Gloss: marker only | Any pen, effortlessly |
| Best suited for | Most brands. Particularly strong in luxury, beauty, real estate, fashion, and creative services | Corporate, B2B, teams, any industry | Sophisticated brands, boutique firms, executives, and anyone who appreciates fine materials over surface finishes |
| Turnaround | Next business day* | Next business day* | Next business day* |
| Starting price | $32 for 50 cards | $30 for 50 cards | $29 for 50 cards |
| Order | Order Soft Touch › | Order Standard › | Order Mohawk Superfine › |
Prices shown in CAD. USD and EUR available at checkout.
* Next business day turnaround on orders approved by 10:00 am PST.
Who is each card for?
Soft Touch Business Cards
People will ask about this one. Guaranteed.
The finish has a peach skin quality - soft, warm, and tactile in a way that most cards simply are not. Whether you are a real estate agent, a photographer, a florist, a consultant, or a startup founder, Soft Touch reads as premium the moment someone picks it up.
Real estate, beauty, fashion, interior design, and luxury brands
Creators, photographers, and freelancers
Tech founders, consultants, and healthcare pros
Anyone who wants people to ask about their card
Standard Business Cards
Works with everything. Never overthink it.
The best all-rounder. Available in matte or gloss - matte for a clean, modern look that lets your design breathe, gloss if your colors are bold and you want them to pop. Both are on 20pt stock. Your design stays front and center.
Corporate, legal, finance, B2B, and team orders
Brands with vivid, color-heavy designs that benefit from gloss
First-time orderers who want a proven, no-surprises result
Anyone ordering in bulk who needs consistency across a team
Mohawk Superfine Business Cards
Less is more. The paper does the talking.
Superfine is for anyone who understands that the material itself is part of the message. Uncoated, naturally textured, and quietly refined. The 98 brightness rating ensures colors print rich and crisp, and minimal designs on this stock look unlike anything else.
Boutique firms, law offices, consultants, executives, and creatives
Brands that want clean, sophisticated, and understated
Anyone who wants the card to make a quiet, confident statement
Still unsure? Hold them in your hands first.
Our sample pack includes Soft Touch, Standard, Mohawk Superfine, and more. Feeling the difference in person is the fastest way to decide.
Order a sample pack →Quick decision guide
If you said
“I want people to pick up my card and immediately ask what it’s made of.”
Order Soft Touch. That tactile moment is precisely what it delivers, and it works for almost any brand.
If you said
“I need something sharp, versatile, and consistent for a team of ten.”
Order Standard. The best all-rounder. Not as velvety as Soft Touch, but the matte finish is clean and subtle.
If you said
“I want that natural paper feel. Something tactile, sophisticated, no coating.”
Mohawk Superfine. Uncoated, so you get that rich, natural paper feel the moment you touch it.
If you said
“I’ve read this whole page and I still can’t decide between Soft Touch and Mohawk.”
Order a sample pack. Most people decide the moment they hold them.
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Ready to order?
Most orders ship in one business day. Expert review on every file. You love it or we reprint it.
Not ready yet? Order a sample pack first ›
