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FigtreeFraunces

Figtree's friendly product-team sans pairs with Fraunces' characterful display serif. Warm, contemporary, and built for design systems that need a human voice.

Newsletter. Issue twenty.Hello again

What we're up to this month.

The newsletter goes out on the first of every month to fewer than ten thousand people. We write it ourselves. There is no editorial calendar. There is no growth target. There is the question we want to answer this month and the question someone in the readership asked last month.

By the writer

Hello.

Set in Fraunces, with body in Figtree.

The newsletter started as a way to keep in touch with friends who had moved away. It now reaches readers in twenty-eight countries, in a writing voice that has not changed in eight years. We reply personally to every email that comes in.

“The best newsletters feel like a letter from a friend who has thought about the thing more than you have.”
From the welcome email
Reader letter

From the inbox this month

A reader in Lisbon wrote to ask about a piece we ran two years ago. We replied with the original sources, a follow-up question, and the offer of a coffee if they passed through the city. They did, and we did, and the conversation became a piece in this issue.

Number twenty. Letters.
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subscribers this week
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average order value
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Numerals matter. Fraunces’s figures sit cleanly alongside Figtree in tabular contexts and reading text both. You can use them in dashboards, annual reports, and pricing tables without retreating to a separate face.

The pairing, in detail

A side-by-side study of Figtree and Fraunces.

Two fonts, line by line. Designer, foundry, year, classification, weights, and the background that explains why they read together the way they do. The Figtree font pairing with Fraunces is one of the curated combinations on this site, drawn from a library of over two hundred Google Fonts.

Figtree

Full font page →
Designer
Erik Kennedy
Foundry
Not on record
Released
2022
Origin
Not on record
Category
Sans Serif
Classification
Friendly product sans
Weights
7 weights plus italic
Styles
Not on record
Background
Designed by Erik Kennedy for friendly digital products.
License
SIL Open Font License

Fraunces

Full font page →
Designer
Phaedra Charles & Flavia Zimbardi
Foundry
Not on record
Released
2020
Origin
Not on record
Category
Serif
Classification
Display serif (variable)
Weights
9 weights plus italic
Styles
Not on record
Background
An old-style flare serif inspired by Cooper, with a bold display axis.
License
SIL Open Font License
On a finished product

Figtree and Fraunces on a business card.

A real-world specimen of the pairing in print. The wordmark uses Figtree for its display character; the contact details use Fraunces for reading scale.

studioapplied
studio applied.
interior architecture, set design and scenography
by Elona
+44 7700 483 921
hello@studioapplied.co.uk
14 Redchurch Street
Shoreditch, London
E2 7DP
United Kingdom

Why this pairing works

Figtree is a friendly geometric sans with warmth in its letterforms; Fraunces is a flexible display serif with strong personality. The pairing reads as approachable but considered - the kind of brand that feels human without being unprofessional.

If you want to dig deeper into how to combine type, the best Google Fonts guide and the typography rules page cover the principles in detail. Both Figtree and Fraunces are free Google Fonts under the SIL Open Font License.

Best uses for Figtree and Fraunces

Where this pairing actually ships in real design work:

  • Wellness brand sites Fraunces for product names, Figtree for descriptions.
  • Skincare and beauty Fraunces for the brand voice, Figtree for ingredients and routines.
  • Modern hospitality Fraunces for the venue name, Figtree for menus and bookings.
  • DTC product launches Fraunces for the headline, Figtree for body and CTAs.
  • Independent magazines Fraunces for feature heads, Figtree for the body.

Want to see this pairing on a real product? Apply it to business cards with Figtree for the name and Fraunces for the role and contact, or test it on custom stickers for brand applications.

Related pairings

Other curated pairings that share the same design intent:

LuxuryOutfitInstrument SerifLiteraryManropeEB GaramondLifestyleBricolage GrotesqueFraunces

View all font pairings →

Frequently Asked Questions

What fonts pair with Figtree?

Figtree works well alongside Fraunces for wellness brand sites where you need body typography that holds up against display content. The library has other curated combinations if you want to explore further.

What does Fraunces bring to this pairing?

Fraunces handles the display role here, complementing Figtree without competing for attention. Preview Fraunces to see how it reads at your intended size.

Where does the Figtree and Fraunces pairing work best?

This pairing fits wellness brand sites, skincare and beauty, modern hospitality. Figtree is a friendly geometric sans with warmth in its letterforms; Fraunces is a flexible display serif with strong personality. See the use cases above for specific guidance on how to deploy Figtree and Fraunces together.

Use this font in real projects.
Apply your selected font across print, packaging and design.
Business CardsCustom StickersCustom PostcardsRoll Labels
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