Tomato

#ff5940

Hex, rgb, cmyk and Pantone values for tomato, with shades, tints, matching colors and free print quality patterns.

Tomato is a mid red that reads grounded. A mid red this confident is a natural for retail signage and calls to action. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Tomato color values

Every conversion for #ff5940, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#ff5940
RGB255, 89, 64
HSL8, 100%, 63%
HSV8, 75%, 100%
CMYK0%, 65%, 75%, 0%
Lab60.58, 61.72, 48.29
XYZ45.74, 28.77, 7.99
Decimal16734528
Web safe#ff6633
Pantone171 C
Pantone171 CHex#ff5940Rgb255 89 64Cmyk0 65 75 0Lab61 62 48Darker#b01700Deep#f82000Lighter#f99b8d

Shades of tomato

Tints of tomato

Colors that go with tomato

Tomato in print

The saturation is high, which is where rgb and cmyk drift apart, so a printed proof is worth it. The cmyk build is 0, 65, 75, 0.

The same color needs a different cmyk build depending on the paper. Here is #ff5940 on both.

Coated stockgloss or silk, C
0 65 75 0
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 64 73 6
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Tomato in css

Copy #ff5940 straight into your stylesheet.

.background { background-color: #ff5940; }
.text { color: #ff5940; }
.border { border: 2px solid #ff5940; }

How tomato looks on light and dark

Tomato and accessibility

Contrast ratios for #ff5940 against black and white text, measured to the WCAG standard.

Textwhite text on this color
3.11:1
AAfail · AA largepass · AAAfail
Textblack text on this color
6.75:1
AApass · AA largepass · AAAfail

Use black text on this color for readable body copy. To test #ff5940 against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Tomato on a business card, sticker and pattern

A quick look at how #ff5940 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around tomato? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn tomato into a seamless pattern

Four patterns built from #ff5940 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from tomato, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #ff5940 are worked out. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.