Red

#ff3413

Hex, rgb, cmyk and Pantone values for red, with shades, tints, matching colors and free print quality patterns.

Red lands in the red band, mid and vivid. A mid red this confident is a natural for retail signage and calls to action. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Red color values

Every conversion for #ff3413, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#ff3413
RGB255, 52, 19
HSL8, 100%, 54%
HSV8, 93%, 100%
CMYK0%, 80%, 93%, 0%
Lab55.85, 72.9, 63.75
XYZ42.59, 23.76, 2.96
Decimal16725011
Web safe#ff3300
Pantone172 C
Pantone172 CHex#ff3413Rgb255 52 19Cmyk0 80 93 0Lab56 73 64Darker#831200Deep#cb1c00Lighter#f77763

Shades of red

Tints of red

Colors that go with red

Red in print

The saturation is high, which is where rgb and cmyk drift apart, so a printed proof is worth it. The cmyk build is 0, 80, 93, 0.

The same color needs a different cmyk build depending on the paper. Here is #ff3413 on both.

Coated stockgloss or silk, C
0 80 93 0
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 78 90 6
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Red in css

Copy #ff3413 straight into your stylesheet.

.background { background-color: #ff3413; }
.text { color: #ff3413; }
.border { border: 2px solid #ff3413; }

How red looks on light and dark

Red and accessibility

Contrast ratios for #ff3413 against black and white text, measured to the WCAG standard.

Textwhite text on this color
3.65:1
AAfail · AA largepass · AAAfail
Textblack text on this color
5.75:1
AApass · AA largepass · AAAfail

Use black text on this color for readable body copy. To test #ff3413 against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Red on a business card, sticker and pattern

A quick look at how #ff3413 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around red? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn red into a seamless pattern

Four patterns built from #ff3413 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from red, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #ff3413 are worked out. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.