Ivory

#f3f4e8

Hex, rgb, cmyk and Pantone values for ivory, with shades, tints, matching colors and free print quality patterns.

This is Ivory, a soft yellow at 65 degrees. Yellows like this read optimistic and energetic. Pair it with dark neutrals so it stays legible, or with violet for a high energy scheme.

Ivory color values

Every conversion for #f3f4e8, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#f3f4e8
RGB243, 244, 232
HSL65, 35%, 93%
HSV65, 5%, 96%
CMYK0%, 0%, 5%, 4%
Lab95.82, -2.4, 5.65
XYZ83.88, 89.58, 89.21
Decimal15987944
Web safe#ffffff
Pantone427 C
Pantone427 CHex#f3f4e8Rgb243 244 232Cmyk0 0 5 4Lab96 -2 6Darker#c1c687Deep#daddb8Lighter#f4f5eb

Shades of ivory

Tints of ivory

Colors that go with ivory

Ivory in print

In print it lays down as a whisper of ink, so keep it off small text where it can vanish. The cmyk build is 0, 0, 5, 4.

The same color needs a different cmyk build depending on the paper. Here is #f3f4e8 on both.

Coated stockgloss or silk, C
0 0 5 4
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 4 9 10
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Ivory in css

Copy #f3f4e8 straight into your stylesheet.

.background { background-color: #f3f4e8; }
.text { color: #f3f4e8; }
.border { border: 2px solid #f3f4e8; }

How ivory looks on light and dark

Ivory and accessibility

Contrast ratios for #f3f4e8 against black and white text, measured to the WCAG standard.

Textwhite text on this color
1.11:1
AAfail · AA largefail · AAAfail
Textblack text on this color
18.92:1
AApass · AA largepass · AAApass

Use black text on this color for readable body copy. To test #f3f4e8 against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Ivory on a business card, sticker and pattern

A quick look at how #f3f4e8 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around ivory? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn ivory into a seamless pattern

Four patterns built from #f3f4e8 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from ivory, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #f3f4e8 come from standard color math, shown so you can check them. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.