Red

#f31f00

Hex, rgb, cmyk and Pantone values for red, with shades, tints, matching colors and free print quality patterns.

Red is a mid red that reads grounded. A mid red this confident is a natural for retail signage and calls to action. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Red color values

Every conversion for #f31f00, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#f31f00
RGB243, 31, 0
HSL8, 100%, 48%
HSV8, 100%, 95%
CMYK0%, 87%, 100%, 5%
Lab51.88, 73.99, 65.22
XYZ37.45, 20.03, 1.89
Decimal15933184
Web safe#ff3300
Pantone179 C
Pantone179 CHex#f31f00Rgb243 31 0Cmyk0 87 100 5Lab52 74 65Darker#640d00Deep#ac1600Lighter#f55c45

Shades of red

Tints of red

Colors that go with red

Red in print

The saturation is high, which is where rgb and cmyk drift apart, so a printed proof is worth it. The cmyk build is 0, 87, 100, 5.

The same color needs a different cmyk build depending on the paper. Here is #f31f00 on both.

Coated stockgloss or silk, C
0 87 100 5
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 84 96 11
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Red in css

Copy #f31f00 straight into your stylesheet.

.background { background-color: #f31f00; }
.text { color: #f31f00; }
.border { border: 2px solid #f31f00; }

How red looks on light and dark

Red and accessibility

Contrast ratios for #f31f00 against black and white text, measured to the WCAG standard.

Textwhite text on this color
4.19:1
AAfail · AA largepass · AAAfail
Textblack text on this color
5.01:1
AApass · AA largepass · AAAfail

Use black text on this color for readable body copy. To test #f31f00 against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Red on a business card, sticker and pattern

A quick look at how #f31f00 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around red? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn red into a seamless pattern

Four patterns built from #f31f00 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from red, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #f31f00 come from standard color math, shown so you can check them. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.