Red

#ea340d

Hex, rgb, cmyk and Pantone values for red, with shades, tints, matching colors and free print quality patterns.

This is Red, a vivid red sitting at 11 degrees on the wheel. A mid red this confident is a natural for retail signage and calls to action. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Red color values

Every conversion for #ea340d, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#ea340d
RGB234, 52, 13
HSL11, 89%, 48%
HSV11, 94%, 92%
CMYK0%, 78%, 94%, 8%
Lab51.81, 66.88, 61.0
XYZ35.23, 19.98, 2.38
Decimal15348749
Web safe#ff3300
Pantone179 C
Pantone179 CHex#ea340dRgb234 52 13Cmyk0 78 94 8Lab52 67 61Darker#631605Deep#a62509Lighter#ec6d52

Shades of red

Tints of red

Colors that go with red

Red in print

It is saturated enough that the cmyk build can shift slightly from screen to press, so proof it. The cmyk build is 0, 78, 94, 8.

The same color needs a different cmyk build depending on the paper. Here is #ea340d on both.

Coated stockgloss or silk, C
0 78 94 8
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 76 90 14
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Red in css

Copy #ea340d straight into your stylesheet.

.background { background-color: #ea340d; }
.text { color: #ea340d; }
.border { border: 2px solid #ea340d; }

How red looks on light and dark

Red and accessibility

Contrast ratios for #ea340d against black and white text, measured to the WCAG standard.

Textwhite text on this color
4.20:1
AAfail · AA largepass · AAAfail
Textblack text on this color
5.00:1
AApass · AA largepass · AAAfail

Use black text on this color for readable body copy. To test #ea340d against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Red on a business card, sticker and pattern

A quick look at how #ea340d sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around red? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn red into a seamless pattern

Four patterns built from #ea340d and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from red, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #ea340d are worked out. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.