Chocolate

#e96b21

Hex, rgb, cmyk and Pantone values for chocolate, with shades, tints, matching colors and free print quality patterns.

Chocolate is a mid orange with balanced warmth. A mid orange this warm suits food, sport and friendly brands. It sits well next to deep blues for contrast, or soft tans for a grounded palette.

Chocolate color values

Every conversion for #e96b21, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#e96b21
RGB233, 107, 33
HSL22, 82%, 52%
HSV22, 86%, 91%
CMYK0%, 54%, 86%, 9%
Lab59.84, 45.07, 60.25
XYZ39.14, 27.95, 4.77
Decimal15297313
Web safe#ff6633
Pantone165 C
Pantone165 CHex#e96b21Rgb233 107 33Cmyk0 54 86 9Lab60 45 60Darker#70300bDeep#b14d12Lighter#e89869

Shades of chocolate

Tints of chocolate

Colors that go with chocolate

Chocolate in print

It is saturated enough that the cmyk build can shift slightly from screen to press, so proof it. The cmyk build is 0, 54, 86, 9.

The same color needs a different cmyk build depending on the paper. Here is #e96b21 on both.

Coated stockgloss or silk, C
0 54 86 9
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 54 83 15
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Chocolate in css

Copy #e96b21 straight into your stylesheet.

.background { background-color: #e96b21; }
.text { color: #e96b21; }
.border { border: 2px solid #e96b21; }

How chocolate looks on light and dark

Chocolate and accessibility

Contrast ratios for #e96b21 against black and white text, measured to the WCAG standard.

Textwhite text on this color
3.19:1
AAfail · AA largepass · AAAfail
Textblack text on this color
6.59:1
AApass · AA largepass · AAAfail

Use black text on this color for readable body copy. To test #e96b21 against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Chocolate on a business card, sticker and pattern

A quick look at how #e96b21 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around chocolate? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn chocolate into a seamless pattern

Four patterns built from #e96b21 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from chocolate, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #e96b21 come from standard color math, shown so you can check them. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.