Red

#e93d16

Hex, rgb, cmyk and Pantone values for red, with shades, tints, matching colors and free print quality patterns.

Red lands in the red band, mid and vivid. A mid red this confident is a natural for retail signage and calls to action. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Red color values

Every conversion for #e93d16, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#e93d16

RGB233, 61, 22

HSL11, 83%, 50%

HSV11, 91%, 91%

CMYK0%, 74%, 91%, 9%

Lab52.64, 63.94, 58.68

XYZ35.42, 20.72, 2.89

Decimal15285526

Web safe#ff3300

Pantone179 C

Shades of red

#d43814 #c03212 #ab2d10 #97280e #82220c #6e1d0a #591708 #451207 #300d05 #1c0703

Tints of red

#eb4f2c #ed6141 #ef7357 #f1856d #f39782 #f5a998 #f7bbae #f9cdc3 #fbdfd9 #fdf1ef

Colors that go with red

Complementary#16c2e9 Analogous#e91658 Analogous#e9a616 Triadic#16e93d Triadic#3d16e9 Split complementary#16e9a6 Split complementary#1659e9

Red in print

The saturation is high, which is where rgb and cmyk drift apart, so a printed proof is worth it. The cmyk build is 0, 74, 91, 9.

The same color needs a different cmyk build depending on the paper. Here is #e93d16 on both.

Coated stockgloss or silk, C

0 74 91 9

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 72 88 15

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Red in css

Copy #e93d16 straight into your stylesheet.

.background { background-color: #e93d16; }
.text { color: #e93d16; }
.border { border: 2px solid #e93d16; }

How red looks on light and dark

Sample text on black

Sample text on white

Text on this color

Red and accessibility

Contrast ratios for #e93d16 against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #e93d16 against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Red on a business card, sticker and pattern

A quick look at how #e93d16 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around red? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn red into a seamless pattern

Four patterns built from #e93d16 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from red, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #e93d16 come from standard color math, shown so you can check them. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.