Crimson

#e7264e

Hex, rgb, cmyk and Pantone values for crimson, with shades, tints, matching colors and free print quality patterns.

Crimson is a mid red that reads grounded. A mid red this confident is a natural for retail signage and calls to action. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Crimson color values

Every conversion for #e7264e, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#e7264e
RGB231, 38, 78
HSL348, 80%, 53%
HSV348, 84%, 91%
CMYK0%, 84%, 66%, 9%
Lab50.6, 71.39, 27.66
XYZ35.02, 18.93, 9.01
Decimal15148622
Web safe#ff3366
Pantone1925 C
Pantone1925 CHex#e7264eRgb231 38 78Cmyk0 84 66 9Lab51 71 28Darker#720d22Deep#b21434Lighter#e76d86

Shades of crimson

Tints of crimson

Colors that go with crimson

Crimson in print

It is saturated enough that the cmyk build can shift slightly from screen to press, so proof it. The cmyk build is 0, 84, 66, 9.

The same color needs a different cmyk build depending on the paper. Here is #e7264e on both.

Coated stockgloss or silk, C
0 84 66 9
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 81 65 15
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Crimson in css

Copy #e7264e straight into your stylesheet.

.background { background-color: #e7264e; }
.text { color: #e7264e; }
.border { border: 2px solid #e7264e; }

How crimson looks on light and dark

Crimson and accessibility

Contrast ratios for #e7264e against black and white text, measured to the WCAG standard.

Textwhite text on this color
4.39:1
AAfail · AA largepass · AAAfail
Textblack text on this color
4.79:1
AApass · AA largepass · AAAfail

Use black text on this color for readable body copy. To test #e7264e against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Crimson on a business card, sticker and pattern

A quick look at how #e7264e sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around crimson? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn crimson into a seamless pattern

Four patterns built from #e7264e and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from crimson, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #e7264e are worked out. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.