Plum

#e69bf6

Hex, rgb, cmyk and Pantone values for plum, with shades, tints, matching colors and free print quality patterns.

Plum falls in the purple range, light and vivid. Purples like this signal creativity and a premium feel. Yellow greens across the wheel wake it up and soft greys let it stay refined.

Plum color values

Every conversion for #e69bf6, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#e69bf6
RGB230, 155, 246
HSL289, 83%, 79%
HSV289, 37%, 96%
CMYK7%, 37%, 0%, 4%
Lab74.14, 42.73, -34.37
XYZ60.99, 46.92, 93.03
Decimal15113206
Web safe#ff99ff
Pantone251 C
Pantone251 CHex#e69bf6Rgb230 155 246Cmyk7 37 0 4Lab74 43 -34Darker#c518eaDeep#d659f0Lighter#f5defa

Shades of plum

Tints of plum

Colors that go with plum

Plum in print

It is saturated enough that the cmyk build can shift slightly from screen to press, so proof it. The cmyk build is 7, 37, 0, 4.

The same color needs a different cmyk build depending on the paper. Here is #e69bf6 on both.

Coated stockgloss or silk, C
7 37 0 4
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
10 38 4 10
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Plum in css

Copy #e69bf6 straight into your stylesheet.

.background { background-color: #e69bf6; }
.text { color: #e69bf6; }
.border { border: 2px solid #e69bf6; }

How plum looks on light and dark

Plum and accessibility

Contrast ratios for #e69bf6 against black and white text, measured to the WCAG standard.

Textwhite text on this color
2.02:1
AAfail · AA largefail · AAAfail
Textblack text on this color
10.38:1
AApass · AA largepass · AAApass

Use black text on this color for readable body copy. To test #e69bf6 against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Plum on a business card, sticker and pattern

A quick look at how #e69bf6 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around plum? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn plum into a seamless pattern

Four patterns built from #e69bf6 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from plum, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #e69bf6 come from standard color math, shown so you can check them. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.