Red

#e64a39

Hex, rgb, cmyk and Pantone values for red, with shades, tints, matching colors and free print quality patterns.

Red lands in the red band, mid and strong. A mid red this confident is a natural for retail signage and calls to action. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Red color values

Every conversion for #e64a39, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#e64a39

RGB230, 74, 57

HSL6, 78%, 56%

HSV6, 75%, 90%

CMYK0%, 68%, 75%, 10%

Lab54.04, 59.25, 43.69

XYZ35.82, 22.02, 6.23

Decimal15092281

Web safe#ff3333

Pantone179 C

Shades of red

#e33522 #d12c1a #bb2818 #a42315 #8d1e12 #76190f #5f140c #490f09 #320b06 #1b0603

Tints of red

#e85b4b #eb6b5d #ed7c70 #ef8d82 #f19d94 #f4aea6 #f6bfb9 #f8cfcb #fbe0dd #fdf1ef

Colors that go with red

Complementary#39d5e6 Analogous#e6397f Analogous#e6a039 Triadic#39e64a Triadic#4a39e6 Split complementary#39e6a1 Split complementary#397ee6

Red in print

The saturation is high, which is where rgb and cmyk drift apart, so a printed proof is worth it. The cmyk build is 0, 68, 75, 10.

The same color needs a different cmyk build depending on the paper. Here is #e64a39 on both.

Coated stockgloss or silk, C

0 68 75 10

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 67 73 16

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Red in css

Copy #e64a39 straight into your stylesheet.

.background { background-color: #e64a39; }
.text { color: #e64a39; }
.border { border: 2px solid #e64a39; }

How red looks on light and dark

Sample text on black

Sample text on white

Text on this color

Red and accessibility

Contrast ratios for #e64a39 against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #e64a39 against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Red on a business card, sticker and pattern

A quick look at how #e64a39 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around red? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn red into a seamless pattern

Four patterns built from #e64a39 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from red, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #e64a39 is computed, not guessed. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.