Red

#db1709

Hex, rgb, cmyk and Pantone values for red, with shades, tints, matching colors and free print quality patterns.

Red is a mid red that reads balanced. A mid red this confident is a natural for retail signage and calls to action. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Red color values

Every conversion for #db1709, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#db1709

RGB219, 23, 9

HSL4, 92%, 45%

HSV4, 96%, 86%

CMYK0%, 89%, 96%, 14%

Lab46.57, 69.1, 57.61

XYZ29.57, 15.69, 1.73

Decimal14358281

Web safe#cc0000

Pantone485 C

Shades of red

#c81508 #b51307 #a21107 #8f0f06 #7c0d05 #690b04 #560904 #430703 #300502 #1d0301

Tints of red

#f41a0a #f63123 #f7493c #f86056 #f9786f #fa9088 #fba8a2 #fcbfbb #fdd7d4 #feefee

Colors that go with red

Complementary#09cddb Analogous#db0964 Analogous#db8009 Triadic#09db17 Triadic#1709db Split complementary#09db80 Split complementary#0964db

Red in print

It is saturated enough that the cmyk build can shift slightly from screen to press, so proof it. The cmyk build is 0, 89, 96, 14.

The same color needs a different cmyk build depending on the paper. Here is #db1709 on both.

Coated stockgloss or silk, C

0 89 96 14

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 86 92 20

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Red in css

Copy #db1709 straight into your stylesheet.

.background { background-color: #db1709; }
.text { color: #db1709; }
.border { border: 2px solid #db1709; }

How red looks on light and dark

Sample text on black

Sample text on white

Text on this color

Red and accessibility

Contrast ratios for #db1709 against black and white text, measured to the WCAG standard.

Use white text on this color for readable body copy. To test #db1709 against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Red on a business card, sticker and pattern

A quick look at how #db1709 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around red? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn red into a seamless pattern

Four patterns built from #db1709 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from red, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #db1709 are worked out. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.