Plum

#da91c0

Hex, rgb, cmyk and Pantone values for plum, with shades, tints, matching colors and free print quality patterns.

Plum is a light pink, relaxed and easy to pair. Light pinks like this suit beauty, baby and lifestyle work. Deep greens and teals opposite it give contrast and warm neutrals keep it soft.

Plum color values

Every conversion for #da91c0, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#da91c0
RGB218, 145, 192
HSL321, 50%, 71%
HSV321, 33%, 85%
CMYK0%, 33%, 12%, 15%
Lab68.72, 34.51, -13.04
XYZ48.55, 38.96, 54.83
Decimal14324160
Web safe#cc99cc
Pantone514 C
Pantone514 CHex#da91c0Rgb218 145 192Cmyk0 33 12 15Lab69 35 -13Darker#a5377eDeep#c85ca1Lighter#eac8de

Shades of plum

Tints of plum

Colors that go with plum

Plum in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 0, 33, 12, 15.

The same color needs a different cmyk build depending on the paper. Here is #da91c0 on both.

Coated stockgloss or silk, C
0 33 12 15
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 34 15 21
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Plum in css

Copy #da91c0 straight into your stylesheet.

.background { background-color: #da91c0; }
.text { color: #da91c0; }
.border { border: 2px solid #da91c0; }

How plum looks on light and dark

Plum and accessibility

Contrast ratios for #da91c0 against black and white text, measured to the WCAG standard.

Textwhite text on this color
2.39:1
AAfail · AA largefail · AAAfail
Textblack text on this color
8.79:1
AApass · AA largepass · AAApass

Use black text on this color for readable body copy. To test #da91c0 against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Plum on a business card, sticker and pattern

A quick look at how #da91c0 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around plum? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn plum into a seamless pattern

Four patterns built from #da91c0 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from plum, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #da91c0 is computed, not guessed. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.