Chocolate

#d9721f

Hex, rgb, cmyk and Pantone values for chocolate, with shades, tints, matching colors and free print quality patterns.

Chocolate sits in the orange range, mid and strong. A mid orange this warm suits food, sport and friendly brands. It sits well next to deep blues for contrast, or soft tans for a grounded palette.

Chocolate color values

Every conversion for #d9721f, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#d9721f

RGB217, 114, 31

HSL27, 75%, 49%

HSV27, 86%, 85%

CMYK0%, 47%, 86%, 15%

Lab58.87, 35.27, 59.19

XYZ34.88, 26.89, 4.65

Decimal14250527

Web safe#cc6633

Pantone717 C

Shades of chocolate

#c6681c #b35e1a #a05417 #8d4a14 #7a4011 #67360f #542c0c #412209 #2e1807 #1b0e04

Tints of chocolate

#e17f2f #e48c44 #e7995a #eaa66f #eeb385 #f1c19a #f4ceaf #f7dbc5 #fae8da #fdf5ef

Colors that go with chocolate

Complementary#1f86d9 Analogous#d91f29 Analogous#d9cf1f Triadic#1fd972 Triadic#721fd9 Split complementary#1fd9cf Split complementary#1f29d9

Chocolate in print

A color this vivid sometimes sits just outside cmyk gamut, so expect a small dip in punch on paper. The cmyk build is 0, 47, 86, 15.

The same color needs a different cmyk build depending on the paper. Here is #d9721f on both.

Coated stockgloss or silk, C

0 47 86 15

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 47 83 21

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Chocolate in css

Copy #d9721f straight into your stylesheet.

.background { background-color: #d9721f; }
.text { color: #d9721f; }
.border { border: 2px solid #d9721f; }

How chocolate looks on light and dark

Sample text on black

Sample text on white

Text on this color

Chocolate and accessibility

Contrast ratios for #d9721f against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #d9721f against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Chocolate on a business card, sticker and pattern

A quick look at how #d9721f sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around chocolate? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn chocolate into a seamless pattern

Four patterns built from #d9721f and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from chocolate, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #d9721f come from standard color math, shown so you can check them. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.