Plum

#d8aee4

Hex, rgb, cmyk and Pantone values for plum, with shades, tints, matching colors and free print quality patterns.

Plum is a light purple with a soft cast. Purples like this signal creativity and a premium feel. Yellow greens across the wheel wake it up and soft greys let it stay refined.

Plum color values

Every conversion for #d8aee4, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#d8aee4
RGB216, 174, 228
HSL287, 50%, 79%
HSV287, 24%, 89%
CMYK5%, 24%, 0%, 11%
Lab76.36, 24.68, -21.32
XYZ57.46, 50.47, 80.11
Decimal14200548
Web safe#cc99cc
Pantone2562 C
Pantone2562 CHex#d8aee4Rgb216 174 228Cmyk5 24 0 11Lab76 25 -21Darker#a443c0Deep#be78d2Lighter#f1e4f5

Shades of plum

Tints of plum

Colors that go with plum

Plum in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 5, 24, 0, 11.

The same color needs a different cmyk build depending on the paper. Here is #d8aee4 on both.

Coated stockgloss or silk, C
5 24 0 11
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
9 26 4 17
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Plum in css

Copy #d8aee4 straight into your stylesheet.

.background { background-color: #d8aee4; }
.text { color: #d8aee4; }
.border { border: 2px solid #d8aee4; }

How plum looks on light and dark

Plum and accessibility

Contrast ratios for #d8aee4 against black and white text, measured to the WCAG standard.

Textwhite text on this color
1.89:1
AAfail · AA largefail · AAAfail
Textblack text on this color
11.09:1
AApass · AA largepass · AAApass

Use black text on this color for readable body copy. To test #d8aee4 against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Plum on a business card, sticker and pattern

A quick look at how #d8aee4 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around plum? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn plum into a seamless pattern

Four patterns built from #d8aee4 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from plum, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #d8aee4 come from standard color math, shown so you can check them. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.