Red

#d74821

Hex, rgb, cmyk and Pantone values for red, with shades, tints, matching colors and free print quality patterns.

This is Red, a strong red sitting at 13 degrees on the wheel. A mid red this confident is a natural for retail signage and calls to action. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Red color values

Every conversion for #d74821, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#d74821

RGB215, 72, 33

HSL13, 73%, 49%

HSV13, 85%, 84%

CMYK0%, 67%, 85%, 16%

Lab50.91, 54.34, 51.59

XYZ30.62, 19.19, 3.53

Decimal14108705

Web safe#cc3333

Pantone173 C

Shades of red

#c4421e #b13b1b #9e3518 #8c2f15 #792813 #662210 #531c0d #40160a #2d0f07 #1b0904

Tints of red

#df5631 #e36846 #e6795b #e98a71 #ec9c86 #f0ad9b #f3beb0 #f6d0c5 #f9e1da #fdf2f0

Colors that go with red

Complementary#21b0d7 Analogous#d72155 Analogous#d7a321 Triadic#21d748 Triadic#4821d7 Split complementary#21d7a3 Split complementary#2155d7

Red in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 0, 67, 85, 16.

The same color needs a different cmyk build depending on the paper. Here is #d74821 on both.

Coated stockgloss or silk, C

0 67 85 16

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 66 82 22

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Red in css

Copy #d74821 straight into your stylesheet.

.background { background-color: #d74821; }
.text { color: #d74821; }
.border { border: 2px solid #d74821; }

How red looks on light and dark

Sample text on black

Sample text on white

Text on this color

Red and accessibility

Contrast ratios for #d74821 against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #d74821 against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Red on a business card, sticker and pattern

A quick look at how #d74821 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around red? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn red into a seamless pattern

Four patterns built from #d74821 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from red, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #d74821 come from standard color math, shown so you can check them. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.