Red

#d64c21

Hex, rgb, cmyk and Pantone values for red, with shades, tints, matching colors and free print quality patterns.

Red lands in the red band, mid and strong. A mid red this confident is a natural for retail signage and calls to action. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Red color values

Every conversion for #d64c21, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#d64c21
RGB214, 76, 33
HSL14, 73%, 48%
HSV14, 85%, 84%
CMYK0%, 64%, 85%, 16%
Lab51.35, 52.34, 51.91
XYZ30.59, 19.57, 3.6
Decimal14044193
Web safe#cc3333
Pantone173 C
Pantone173 CHex#d64c21Rgb214 76 33Cmyk0 64 85 16Lab51 52 52Darker#5a200eDeep#983617Lighter#de7e60

Shades of red

Tints of red

Colors that go with red

Red in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 0, 64, 85, 16.

The same color needs a different cmyk build depending on the paper. Here is #d64c21 on both.

Coated stockgloss or silk, C
0 64 85 16
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 63 82 22
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Red in css

Copy #d64c21 straight into your stylesheet.

.background { background-color: #d64c21; }
.text { color: #d64c21; }
.border { border: 2px solid #d64c21; }

How red looks on light and dark

Red and accessibility

Contrast ratios for #d64c21 against black and white text, measured to the WCAG standard.

Textwhite text on this color
4.27:1
AAfail · AA largepass · AAAfail
Textblack text on this color
4.91:1
AApass · AA largepass · AAAfail

Use black text on this color for readable body copy. To test #d64c21 against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Red on a business card, sticker and pattern

A quick look at how #d64c21 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around red? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn red into a seamless pattern

Four patterns built from #d64c21 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from red, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #d64c21 are worked out. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.