Red

#d62d12

Hex, rgb, cmyk and Pantone values for red, with shades, tints, matching colors and free print quality patterns.

Red is a mid red that reads balanced. A mid red this confident is a natural for retail signage and calls to action. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Red color values

Every conversion for #d62d12, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#d62d12
RGB214, 45, 18
HSL8, 84%, 45%
HSV8, 92%, 84%
CMYK0%, 79%, 92%, 16%
Lab47.26, 63.09, 54.71
XYZ28.78, 16.22, 2.19
Decimal14036242
Web safe#cc3300
Pantone485 C
Pantone485 CHex#d62d12Rgb214 45 18Cmyk0 79 92 16Lab47 63 55Darker#521107Deep#941f0cLighter#e65f49

Shades of red

Tints of red

Colors that go with red

Red in print

A color this vivid sometimes sits just outside cmyk gamut, so expect a small dip in punch on paper. The cmyk build is 0, 79, 92, 16.

The same color needs a different cmyk build depending on the paper. Here is #d62d12 on both.

Coated stockgloss or silk, C
0 79 92 16
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 77 89 22
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Red in css

Copy #d62d12 straight into your stylesheet.

.background { background-color: #d62d12; }
.text { color: #d62d12; }
.border { border: 2px solid #d62d12; }

How red looks on light and dark

Red and accessibility

Contrast ratios for #d62d12 against black and white text, measured to the WCAG standard.

Textwhite text on this color
4.95:1
AApass · AA largepass · AAAfail
Textblack text on this color
4.24:1
AAfail · AA largepass · AAAfail

Use white text on this color for readable body copy. To test #d62d12 against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Red on a business card, sticker and pattern

A quick look at how #d62d12 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around red? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn red into a seamless pattern

Four patterns built from #d62d12 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from red, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #d62d12 is computed, not guessed. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.