Plum

#d499ef

Hex, rgb, cmyk and Pantone values for plum, with shades, tints, matching colors and free print quality patterns.

This is Plum, a strong purple at 281 degrees. Purples like this signal creativity and a premium feel. Yellow greens across the wheel wake it up and soft greys let it stay refined.

Plum color values

Every conversion for #d499ef, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#d499ef

RGB212, 153, 239

HSL281, 73%, 77%

HSV281, 36%, 94%

CMYK11%, 36%, 0%, 6%

Lab71.56, 37.0, -34.7

XYZ54.12, 43.01, 87.11

Decimal13933039

Web safe#cc99ff

Pantone2572 C

Shades of plum

#c77aea #ba5be5 #ac3be0 #9d22d6 #861db7 #6f1897 #581378 #410e59 #2a093a #13041a

Tints of plum

#d8a2f0 #dbaaf2 #dfb3f3 #e3bcf4 #e6c4f6 #eacdf7 #eed6f9 #f1defa #f5e7fb #f8f0fd

Colors that go with plum

Complementary#b4ef99 Analogous#a999ef Analogous#ef99df Triadic#efd499 Triadic#99efd4 Split complementary#dfef99 Split complementary#99efa9

Plum in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 11, 36, 0, 6.

The same color needs a different cmyk build depending on the paper. Here is #d499ef on both.

Coated stockgloss or silk, C

11 36 0 6

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

14 37 4 12

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Plum in css

Copy #d499ef straight into your stylesheet.

.background { background-color: #d499ef; }
.text { color: #d499ef; }
.border { border: 2px solid #d499ef; }

How plum looks on light and dark

Sample text on black

Sample text on white

Text on this color

Plum and accessibility

Contrast ratios for #d499ef against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #d499ef against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Plum on a business card, sticker and pattern

A quick look at how #d499ef sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around plum? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn plum into a seamless pattern

Four patterns built from #d499ef and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from plum, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #d499ef is computed, not guessed. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.