Red

#d44d32

Hex, rgb, cmyk and Pantone values for red, with shades, tints, matching colors and free print quality patterns.

Red lands in the red band, mid and strong. A mid red this confident is a natural for retail signage and calls to action. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Red color values

Every conversion for #d44d32, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#d44d32

RGB212, 77, 50

HSL10, 65%, 51%

HSV10, 76%, 83%

CMYK0%, 64%, 76%, 17%

Lab51.31, 51.75, 43.55

XYZ30.38, 19.54, 5.19

Decimal13913394

Web safe#cc6633

Pantone179 C

Shades of red

#c54329 #b23d25 #9f3621 #8c301d #792919 #662315 #531c11 #40160d #2c0f09 #190905

Tints of red

#d85e45 #dc6e58 #e07f6b #e48f7e #e8a091 #ecb0a4 #f0c1b7 #f4d1ca #f8e2dd #fcf2f0

Colors that go with red

Complementary#32b9d4 Analogous#d43268 Analogous#d49e32 Triadic#32d44d Triadic#4d32d4 Split complementary#32d49e Split complementary#3268d4

Red in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 0, 64, 76, 17.

The same color needs a different cmyk build depending on the paper. Here is #d44d32 on both.

Coated stockgloss or silk, C

0 64 76 17

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 63 74 23

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Red in css

Copy #d44d32 straight into your stylesheet.

.background { background-color: #d44d32; }
.text { color: #d44d32; }
.border { border: 2px solid #d44d32; }

How red looks on light and dark

Sample text on black

Sample text on white

Text on this color

Red and accessibility

Contrast ratios for #d44d32 against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #d44d32 against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Red on a business card, sticker and pattern

A quick look at how #d44d32 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around red? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn red into a seamless pattern

Four patterns built from #d44d32 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from red, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #d44d32 come from standard color math, shown so you can check them. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.