Red

#d34921

Hex, rgb, cmyk and Pantone values for red, with shades, tints, matching colors and free print quality patterns.

This is Red, a strong red sitting at 13 degrees on the wheel. A mid red this confident is a natural for retail signage and calls to action. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Red color values

Every conversion for #d34921, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#d34921

RGB211, 73, 33

HSL13, 73%, 48%

HSV13, 84%, 83%

CMYK0%, 65%, 84%, 17%

Lab50.36, 52.57, 50.84

XYZ29.52, 18.72, 3.5

Decimal13846817

Web safe#cc3333

Pantone173 C

Shades of red

#c1431e #ae3c1b #9c3618 #892f15 #772913 #642310 #521c0d #3f160a #2d1007 #1a0904

Tints of red

#de562e #e26744 #e57959 #e88a6f #ec9c84 #efad9a #f3beaf #f6d0c5 #f9e1da #fdf2f0

Colors that go with red

Complementary#21abd3 Analogous#d32152 Analogous#d3a221 Triadic#21d349 Triadic#4921d3 Split complementary#21d3a2 Split complementary#2152d3

Red in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 0, 65, 84, 17.

The same color needs a different cmyk build depending on the paper. Here is #d34921 on both.

Coated stockgloss or silk, C

0 65 84 17

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 64 81 23

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Red in css

Copy #d34921 straight into your stylesheet.

.background { background-color: #d34921; }
.text { color: #d34921; }
.border { border: 2px solid #d34921; }

How red looks on light and dark

Sample text on black

Sample text on white

Text on this color

Red and accessibility

Contrast ratios for #d34921 against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #d34921 against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Red on a business card, sticker and pattern

A quick look at how #d34921 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around red? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn red into a seamless pattern

Four patterns built from #d34921 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from red, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #d34921 are worked out. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.