Red

#d24b26

Hex, rgb, cmyk and Pantone values for red, with shades, tints, matching colors and free print quality patterns.

Red lands in the red band, mid and strong. A mid red this confident is a natural for retail signage and calls to action. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Red color values

Every conversion for #d24b26, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#d24b26

RGB210, 75, 38

HSL13, 69%, 49%

HSV13, 82%, 82%

CMYK0%, 64%, 82%, 18%

Lab50.54, 51.51, 48.66

XYZ29.44, 18.87, 3.92

Decimal13781798

Web safe#cc3333

Pantone173 C

Shades of red

#c04423 #ad3e1f #9b371c #883119 #762a15 #642412 #511d0f #3f160b #2c1008 #1a0905

Tints of red

#db5936 #de6a4a #e27b5f #e68c74 #ea9d89 #edae9d #f1bfb2 #f5d0c7 #f9e2db #fcf3f0

Colors that go with red

Complementary#26add2 Analogous#d22657 Analogous#d2a126 Triadic#26d24b Triadic#4b26d2 Split complementary#26d2a1 Split complementary#2657d2

Red in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 0, 64, 82, 18.

The same color needs a different cmyk build depending on the paper. Here is #d24b26 on both.

Coated stockgloss or silk, C

0 64 82 18

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 63 79 24

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Red in css

Copy #d24b26 straight into your stylesheet.

.background { background-color: #d24b26; }
.text { color: #d24b26; }
.border { border: 2px solid #d24b26; }

How red looks on light and dark

Sample text on black

Sample text on white

Text on this color

Red and accessibility

Contrast ratios for #d24b26 against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #d24b26 against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Red on a business card, sticker and pattern

A quick look at how #d24b26 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around red? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn red into a seamless pattern

Four patterns built from #d24b26 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from red, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #d24b26 is computed, not guessed. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.