Plum

#d19ffa

Hex, rgb, cmyk and Pantone values for plum, with shades, tints, matching colors and free print quality patterns.

This is Plum, a vivid purple at 273 degrees. Purples like this signal creativity and a premium feel. Yellow greens across the wheel wake it up and soft greys let it stay refined.

Plum color values

Every conversion for #d19ffa, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#d19ffa
RGB209, 159, 250
HSL273, 90%, 80%
HSV273, 36%, 98%
CMYK16%, 36%, 0%, 2%
Lab73.06, 35.16, -38.38
XYZ55.95, 45.25, 96.23
Decimal13737978
Web safe#cc99ff
Pantone2645 C
Pantone2645 CHex#d19ffaRgb209 159 250Cmyk16 36 0 2Lab73 35 -38Darker#9017f3Deep#b05bf6Lighter#f1e3fc

Shades of plum

Tints of plum

Colors that go with plum

Plum in print

It is saturated enough that the cmyk build can shift slightly from screen to press, so proof it. The cmyk build is 16, 36, 0, 2.

The same color needs a different cmyk build depending on the paper. Here is #d19ffa on both.

Coated stockgloss or silk, C
16 36 0 2
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
19 37 4 8
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Plum in css

Copy #d19ffa straight into your stylesheet.

.background { background-color: #d19ffa; }
.text { color: #d19ffa; }
.border { border: 2px solid #d19ffa; }

How plum looks on light and dark

Plum and accessibility

Contrast ratios for #d19ffa against black and white text, measured to the WCAG standard.

Textwhite text on this color
2.09:1
AAfail · AA largefail · AAAfail
Textblack text on this color
10.05:1
AApass · AA largepass · AAApass

Use black text on this color for readable body copy. To test #d19ffa against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Plum on a business card, sticker and pattern

A quick look at how #d19ffa sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around plum? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn plum into a seamless pattern

Four patterns built from #d19ffa and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from plum, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #d19ffa are worked out. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.