Indian red

#d1473c

Hex, rgb, cmyk and Pantone values for indian red, with shades, tints, matching colors and free print quality patterns.

Indian red is a mid red that reads confident. A mid red this confident is a natural for retail signage and calls to action. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Indian red color values

Every conversion for #d1473c, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#d1473c
RGB209, 71, 60
HSL4, 62%, 53%
HSV4, 71%, 82%
CMYK0%, 66%, 71%, 18%
Lab49.96, 53.68, 36.47
XYZ29.36, 18.39, 6.28
Decimal13715260
Web safe#cc3333
Pantone711 C
Pantone711 CHex#d1473cRgb209 71 60Cmyk0 66 71 18Lab50 54 36Darker#661e18Deep#a02f26Lighter#d9827b

Shades of indian red

Tints of indian red

Colors that go with indian red

Indian red in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 0, 66, 71, 18.

The same color needs a different cmyk build depending on the paper. Here is #d1473c on both.

Coated stockgloss or silk, C
0 66 71 18
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 65 69 24
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Indian red in css

Copy #d1473c straight into your stylesheet.

.background { background-color: #d1473c; }
.text { color: #d1473c; }
.border { border: 2px solid #d1473c; }

How indian red looks on light and dark

Indian red and accessibility

Contrast ratios for #d1473c against black and white text, measured to the WCAG standard.

Textwhite text on this color
4.49:1
AAfail · AA largepass · AAAfail
Textblack text on this color
4.68:1
AApass · AA largepass · AAAfail

Use black text on this color for readable body copy. To test #d1473c against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Indian red on a business card, sticker and pattern

A quick look at how #d1473c sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around indian red? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn indian red into a seamless pattern

Four patterns built from #d1473c and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from indian red, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #d1473c is computed, not guessed. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.